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Local SEO: Your Guide To Ranking In Your City
Local SEO: Your Guide To Ranking In Your City In the modern age, businesses are starting to understand the importance of ranking on Google and other search engines. The primary aim of SEO is to increase a business’ visibility to a specific target audience – this...
How to do Keyword Research
How To Do Keyword ResearchThere are many different factors that come together to determine the success of an SEO campaign. Not only does this include the performance of your website but it also includes your link building approach, as well as your social media...
Creating Your Ideal Client
Creating Your Ideal ClientCustomer segmentation may be the single most important strategy when it comes to marketing. Your ideal client, your buyer persona, whatever you want to call it, is the type of client that you want to work with. The process of defining your...
How To Write SEO Optimised Content for Google
How To Write SEO Optimised Content for GoogleExciting, informative and persuasive content may motivate your readers to engage with your brand, and commission your services, but how can you be sure anyone will actually read what you’re putting out there? Even the best...
10 Ways to Improve Your Website Credibility & Why It Matters
10 Ways to Improve Your Website Credibility & Why It MattersCredibility matters. Your website could be one of the only connections your prospects have to you. They don’t know if you are trustworthy. They don’t know if you know what you’re talking about. Yet, when...
How to Get Links Back to Your Website – Our Backlinks Strategy
Backlinks Strategy: How To Get Links To Your SiteBacklinks come in various forms (some good, some bad), but the most coveted of all are “authority backlinks”. These are the ones that have the most impact on your SEO success and ultimately your income. But how do you...
How To Generate Leads
Lead Generation Business owners know that the single most important activity they can engage in is building leads. This can be the difference between success and failure. However, because the term has been thrown around in many different arenas, it is necessary to...
How To Use Google Analytics
How To Use Google Analytics Google Analytics, also commonly referred to as GA, is one of the many services offered by the search engine giant, Google. It is primarily a resource that is used by digital marketers and business owners to measure the performance of their...
How To Use Google Ads
How To Use Google AdwordsWhen you first open a Google Adwords account, it can be very daunting. There is a lot to learn just to create an ad, but don’t worry, in this article we are going to help you make strong campaigns that provide a decent return on investment....
What is PPC Advertising – Build Better Ads
What is PPC Advertising? Building Better AdsPay-Per-Click, otherwise known as PPC Advertising is one of the most effective marketing strategies available. The most beneficial part of this type of marketing is the fact that you don’t need to pay a set fee. Instead you...
How To Get More Traffic To Your Website
Top 5 Ways To Get More Traffic To Your WebsiteOf all the things a business needs in order to be successful, how to get more website traffic is at the very top of the list. But not just any traffic. What you’ll need in order to achieve success is targeted traffic. That...
Setting Up Your Business Website Design
Setting Up Your Business Website No matter what anyone tells you, the first step you need to take if you want to set up your business’s website is to first determine the goal for what you want to use your website for. If you already have a brick and mortar business...
What is SEO
What is SEO If you have been trying to get traffic to your website at any time, you’ve likely heard of this mysterious thing called SEO. SEO stands for Search Engine Optimisation. In short, SEO is one of many ways to market your website so that you get more traffic,...
How To Do Social Media Marketing
How To Do Social Media Marketing When you think about social media you probably already have images in your mind of Facebook, Twitter and maybe even Pinterest. The truth is, social media is much more than these networks. It’s what you do with any platform that makes...
SEO For Business Owners
SEO For Business OwnersMost small business owners know that having a website is paramount these days. Unfortunately, the 'build it and they will come' mantra doesn't apply anymore. You can put a lot of time and effort into making your website look amazing, but that...
How To Attract More Visitors to Your Website
How To Attract More Visitors to Your WebsiteTraffic to your website is one of the most important things you need to succeed in business. Not just any traffic, but traffic that is targeted; visitors that will actually benefit from your service and are in a position to...
Data Analytics: Making Sense of The Data
There are digital analytics tools available to help companies create reports and dashboards, but often the problem is only further compounded with the data being spread over a number of these tools. This often leads to unclear insights, wasted resources and undesirable business outcomes. This article has been written to help you better utilise the data produced through your digital analytics.
From Online Brochure To Lead Generation Tool
The point of a business website is to produce more business. It is important to have a website, but if it does not produce anything, you have a piece of art, not a lead generation tool. You can do all the marketing you want, have your site rank well in Google and drive as much traffic as you want to your site, but if these visitors don’t do anything when they get there, it is all for naught.