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Core values are a crucial part of your company’s brand and identity. They help to define your purpose as an organisation, set you apart from your competition, and assist you in making constructive decisions. This, in turn, allows you to make better use of finite resources like your time, money, and employees.

The question is, how do you actually go about creating your company’s core values? How do you know which values best represent your company? Though it’s not quite as simple as throwing a collection of inspiring words or phrases together, it also isn’t as herculean a task as you might believe.

This post explores how to create core values for your company and how those values will positively impact your company.

One of the key factors in running a successful business is having a well-defined purpose. A purpose gives your business a clear direction. It helps to focus your finite attention and resources: it prevents you from becoming distracted and veering off track. A purpose also helps to distinguish you from your competition: it communicates how you intend on doing things differently. A mission statement is an excellent way of communicating that purpose.

A vision statement is a key part of a company’s brand and overall identity. It’s a clear and bold declaration of what a company stands for and what they aspire to be in the future. An inspiring vision statement provides a business with a greater sense of direction and distinguishes it from its competition – both in the minds of consumers and its employees.

Take a moment to think about your favourite brands. Whether they’re food and drink, clothing, consumer electronics or automobile brands, consider your reasons for returning to them time and time again. Think about the kind of words you’d use to describe each of your preferred brands and, more specifically, how you feel when you remember your experiences with your products or services.

To succeed in today’s an increasingly-competitive marketplace, you need to stand out- and the most sure-fire way to do that is to develop a strong brand.

A compelling brand helps attract new customers, giving them a reason to select the products and/or services that you offer over those that your competitors have available. Unfortunately, most business owners think that a brand extends as far as a logo, a couple of colours, and, maybe, a tagline -you’re your brand is so much more than that.

One of the biggest mistakes that business owners make when approaching their marketing is not setting goals.

Setting goals crystallises your thoughts, actions, effort, and attention, which makes everything you do to market your business far more meaningful. Goals also gives you a long-term perspective, making it easier to overcome obstacles in the short term. They grant you the invaluable ability to put challenges and disappointments in their proper perspective.

The Fundamentals Of Marketing - The Principles That Guide Marketing StrategyTable of Contents1. What is Marketing? 2.The 4 Ps...

When you take a little time to understand it better, you’ll soon realise that you’re already familiar with many of the tools and technology found within digital marketing. Shortly after that, you’ll discover the vast number of ways digital marketing can help you generate more leads, build brand awareness, and communicate with your target audience more effectively.

Dating back thousands of years to ancient Rome, Egypt, and even Babylon, accountancy is one of the world’s oldest professions. Better yet, in the last 100 years or so, it also became one of the most reliable professions: accountants are essential to modern businesses. But that’s all starting to change.

One of the biggest challenges for any accounting firm, as with any business, is consistently getting new clients through the door. With so many options for promoting your business, and all of them requiring your time, energy, and resources, it’s easy to get overwhelmed. So in order to make things simpler, we’ve detailed some of the best ways to find new clients for your accounting firm.

The old adage is true, ‘Nothing is certain except death and taxes‘. Everyone has to pay tax and accountants try to minise the amount of tax each person pays. It’s easy to look at this and think that everyone is a potential client. After all, if everyone has to pay taxes, you’re only limited by the number of hours in a day, right?

When it comes to marketing your business, your ultimate objective is to connect with your target market as much as possible. You need to have as clear a picture as possible of the consumers most likely to purchase your products and services.

In an era where almost 50% of Australians make purchases online, there’s more scope than ever to go into business for yourself without the crippling overheads that come with establishing a business presence in a physical space.

Digimark Australia’s Digital Marketing Glossary.

Business owners know that the single most important activity they can engage in is building leads. This can be the difference between success and failure. However, because the term has been thrown around in many different arenas, it is necessary to define what exactly a lead is

Of all the things a business needs in order to be successful, how to get more website traffic is at the very top of the list. But not just any traffic. What you’ll need in order to achieve success is targeted traffic. That means people who are seriously interested in your services.

When you think about social media you probably already have images in your mind of Facebook. Social media is much more than this. It’s what you do with any platform that makes it “social media”. It’s another way for you to distribute your information and communications to a wider audience.