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Top Six Obstacles Keeping You From Growing Your Accounting Firm
Business Growth Top Six Obstacles Keeping You From Growing Your Accounting Firm There are various reasons why accountants struggle to grow their business, differing in complexity and attainability. However, there are some common obstacles that accountants face. In...
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Creating Your Ideal Client
Marketing Strategy Creating Your Ideal Client Customer segmentation may be the single most important strategy when it comes to marketing. Your ideal client, your buyer persona, whatever you want to call it, is the type of client that you want to work with. The process...
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What The New Google Update Means For Your Business (2018)
SEO What The New Google Update Means For Your Business (2018) Google updates occur when the search algorithm is changed. This search algorithm is what helps determine search ranking and has between 200-300 factors that help determine rank. This latest update is being...
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How To Write Content for Google in 2018
SEO How To Write Content for Google in 2018 High quality content is a key ranking factor to consider when you are trying to improve your position in Google. It is one thing to write a blog article, but producing one that is of high quality is a step...
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10 Ways to Improve Your Website Credibility & Why It Matters
Conversion Rate Optimisation 10 Ways to Improve Your Website Credibility & Why It Matters Credibility matters. Your website could be one of the only connections your prospects have to you. They don’t know if you are trustworthy. They don’t know if you...
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How to Get Links Back to Your Website – Our Strategy
SEO How to Get Links Back to Your Website - Our Strategy Backlinks come in various forms (some good, some bad), but the most coveted of all are “authority backlinks”. These are the ones that have the most impact on your SEO success and ultimately your...
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Increase Your ROI With Lead Generation
Lead Generation Increase Your ROI With Lead Generation Business owners know that the single most important activity they can engage in is building leads. This can be the difference between success and failure. However, because the term has been thrown...
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Proven Marketing Strategies for Accountants
Digital Marketing Proven Marketing Strategies for Accountants Acquiring new clients for your accounting firm is fundamental to building your firm. In fact, it is one of the biggest challenges identified by many of our accounting clients. If you want to...
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The Beginner’s Guide On How To Use Google Analytics
Data Analytics The Beginner's Guide On How To Use Google Analytics Google Analytics, also commonly referred to as GA, is one of the many services offered by the search engine giant, Google. It is primarily a resource that is used by digital marketers and...
read moreThe Beginner’s Guide On How To Use Google Ads
PPC Marketing The Beginner's Guide On How To Use Google Ads When you first open a Google Adwords account, it can be very daunting. There is a lot to learn just to create an ad, but don’t worry, in this article we are going to help you make strong campaigns...
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Pay Per Click (PPC) Marketing Guide – Building Better Ads
PPC Marketing Pay Per Click (PPC) Marketing Guide - Building Better Ads One of the most effective marketing strategies is pay per click advertising. The most beneficial part of this type of marketing is the fact that you don’t need to pay a set fee....
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How To Get More Traffic To Your Website
Traffic Generation How To Get More Traffic To Your Website Wouldn’t you prefer something fresh over something stale? If we were talking food, you’d undoubtedly say yes. Well, websites are much the same. A visitor who continues to find the same old content...
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Setting Up Your Business Website Design
Website Design Setting Up Your Business Website Design No matter what anyone tells you, the first step you need to take if you want to set up your business’s website is to first determine the goal for what you want to use your website for. If you already...
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What is SEO, Search Engine Optimisation explained
SEO What is SEO, Search Engine Optimisation explained If you have been trying to get traffic to your website at any time, you’ve likely heard of this mysterious thing called SEO. SEO stands for Search Engine Optimisation. In short, SEO is one of many ways...
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The Beginner’s Guide To Social Media Marketing
Social Media Marketing The Beginner's Guide To Social Media Marketing When you think about social media you probably already have images in your mind of Facebook, Twitter and maybe even Pinterest. The truth is, social media is much more than these...
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SEO – A Guide for Business Owners
SEO SEO - A Guide for Business Owners Search engine optimisation (SEO) is something you've likely heard about before. It can help you attract organic (unpaid) traffic to your website. There is a lot more to SEO than keywords (words that your customers...
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How To Attract More Visitors to Your Website
Traffic Generation How To Attract More Visitors to Your Website It is so frustrating when no one notices the excellent work you're doing. You have your website redesigned, you send out fliers, advertise in the yellow pages and even use Google Adwords from time to...
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Data Analytics: Making Sense of The Data
There are digital analytics tools available to help companies create reports and dashboards, but often the problem is only further compounded with the data being spread over a number of these tools. This often leads to unclear insights, wasted resources and undesirable business outcomes. This article has been written to help you better utilise the data produced through your digital analytics.
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From Online Brochure To Lead Generation Tool
The point of a business website is to produce more business. It is important to have a website, but if it does not produce anything, you have a piece of art, not a lead generation tool. You can do all the marketing you want, have your site rank well in Google and drive as much traffic as you want to your site, but if these visitors don’t do anything when they get there, it is all for naught.
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