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Outdated SEO Tactics That No Longer Work

Outdated SEO tactics no longer cut it in today’s digital landscape. Embrace the shift towards user-focused, content-driven strategies to ensure your online success. Stay informed, adapt, and revitalize your SEO practices for lasting impact.

What SEO KPIs Should You Measure?

Unlock the full potential of your SEO strategy by mastering key KPIs across diverse categories, including keyword rankings, user engagement, conversion metrics, and more. Implement and track these indicators with tools like Google Analytics to align closely with your business goals, optimise performance, and stay ahead in the competitive digital landscape.

The Importance of SEO for Accountants: Unlocking Online Visibility

Accounting firms face the challenge of standing out in a crowded online marketplace. This comprehensive guide delves into the transformative power of SEO for accountants, offering a roadmap to elevate online visibility and attract more clients. From understanding the nuances of local and organic SEO to crafting high-quality, engaging content, and navigating the latest trends, this article provides actionable insights and real-world case studies.

10 Ways to Improve Your Website Credibility & Why It Matters

Discover key strategies to boost your website’s credibility in our latest post. Learn about enhancing content quality, optimising design, showcasing testimonials, and ensuring robust security. Elevate your online presence and build lasting trust with your audience.

How To Get More Traffic To Your Website

Unveil the secrets of boosting your website’s traffic with our in-depth guide. Learn about SEO, content marketing, social media strategies, and more to drive engagement and growth effectively. Perfect for businesses seeking to elevate their online presence.

Mastering Technical SEO: A Comprehensive Guide

Master technical SEO with our comprehensive guide. Explore key strategies, tools, and best practices to enhance your website’s performance and visibility in the digital landscape. Essential for businesses aiming for online success.

Advanced SEO Strategies for Large Organisations

Delve into Advanced SEO Strategies for Large Organisations in this insightful guide. Discover how to leverage sophisticated techniques for unparalleled online presence, enhance user engagement, and drive business growth in a competitive digital landscape.

How To Write SEO-Friendly Content

Creating SEO-friendly content has become a vital aspect of online success for businesses seeking to enhance their website's visibility and attract more organic traffic. As search engines continually refine their algorithms, staying current with best practices and...

The Power of Content Marketing

TL;DR Content marketing is essential for driving customer engagement, building brand awareness, and increasing sales. A successful content marketing strategy includes content creation, distribution, and measurement and optimisation. Understand your target audience and...

What Are Backlinks

Backlinks come in various forms, but the most coveted of all are “authority backlinks”. These are the ones that have the most impact on your SEO and ultimately your income. But how do you get these elusive backlinks? That’s one of the biggest questions that plagues business owners

Conversion Rate Optimisation Guide

There are a number of reasons you should be concerned about your conversion rate. One of the most obvious is that you or your company needs to justify your marketing with a return on investment. A higher conversion rate leads to a better return on investment.

SEO Statistics

These SEO Statistics will surprise you.General SEO Stats The first result in Google’s Organic search has an average click-through-rate (CTR) of 31.7%. This CTR decreases as you go down the page, with the 2nd result having a CTR of 24.71%, the 3rd result having a CTR...

What is an SEO Strategy

Strategy is defined as a plan of action designed to achieve a long-term result. Within SEO there are three primary levers that can be pulled to improve the performance of the website. These are, user experience, on-site content, and influence.

Traditionally, SEO has been devoid of a tailored strategy. The approach was simple – run the audits, find keywords, fix technical issues, optimise on-page components, create content, and build links, in that order. Each of these are important, but it slows everything down.

In order to make SEO more efficient, and provide a quicker return on investment, there needs to be a plan of action. There needs to be an SEO strategy that identifies what areas to improve for the most effective and efficient path to growth.

Keyword Research

There are many different factors that come together to determine the success of an SEO campaign. Not only does this include the performance of your website, but also the quality of your content, and the quality of the websites that are linking to your website. One of...

The Great AU Domain Experiment

AimThe aim of this experiment is to test whether .com.au will outperform the new AU DomainsHypothesisAs the .com.au domains have been around longer than the AU domains, we hypothesise that the .com.au will outperform the .au version, at least in the short...

5 More Essential SEO Strategies

After the positive response to our previous post that shared 5 essential strategies for improving your SEO, we decided to take a few chunks of the mountain of information this is SEO and condense them into 5 more.If you’re just about to start optimising your site,...

5 Essential Strategies for Improving Your SEO

If you’re just starting to improve your site’s SEO, it can often appear to be an insurmountable task.

Now, on one hand, there’s a wealth of information out there, which is a massive help. On the other hand, however, with so many SEO tips and techniques on offer, as a beginner, it’s almost impossible to determine which ones to implement and which to ignore.

Fortunately, the fundamental principles of search engine optimisation remain the same, so, for this post, we’ve condensed them down into 5 essential strategies that will most impact your website’s search engine rankings.

Looking to grab the top positions in Google? Read on…

What is SEO?

When it comes to growing your business online, there isn’t a more potent weapon to have in your marketing arsenal than SEO. Search engine optimisation (SEO) is the most effective, cost-efficient, long-term strategy for attracting customers through the internet, so a well-designed SEO strategy should be the backbone of any serious digital marketing strategy.

How To Create Your Company’s Core Values

Core values are a crucial part of your company’s brand and identity. They help to define your purpose as an organisation, set you apart from your competition, and assist you in making constructive decisions. This, in turn, allows you to make better use of finite resources like your time, money, and employees.

The question is, how do you actually go about creating your company’s core values? How do you know which values best represent your company? Though it’s not quite as simple as throwing a collection of inspiring words or phrases together, it also isn’t as herculean a task as you might believe.

This post explores how to create core values for your company and how those values will positively impact your company.

How to Create a Powerful Mission Statement

One of the key factors in running a successful business is having a well-defined purpose. A purpose gives your business a clear direction. It helps to focus your finite attention and resources: it prevents you from becoming distracted and veering off track. A purpose also helps to distinguish you from your competition: it communicates how you intend on doing things differently. A mission statement is an excellent way of communicating that purpose.

How to Create an Inspiring Vision Statement

A vision statement is a key part of a company’s brand and overall identity. It’s a clear and bold declaration of what a company stands for and what they aspire to be in the future. An inspiring vision statement provides a business with a greater sense of direction and distinguishes it from its competition – both in the minds of consumers and its employees.

How To Develop a Brand Strategy

Take a moment to think about your favourite brands. Whether they’re food and drink, clothing, consumer electronics or automobile brands, consider your reasons for returning to them time and time again. Think about the kind of words you’d use to describe each of your preferred brands and, more specifically, how you feel when you remember your experiences with your products or services.

How to Create a Compelling Brand

To succeed in today’s an increasingly-competitive marketplace, you need to stand out- and the most sure-fire way to do that is to develop a strong brand.

A compelling brand helps attract new customers, giving them a reason to select the products and/or services that you offer over those that your competitors have available. Unfortunately, most business owners think that a brand extends as far as a logo, a couple of colours, and, maybe, a tagline -you’re your brand is so much more than that.

Goal Setting

One of the biggest mistakes that business owners make when approaching their marketing is not setting goals.

Setting goals crystallises your thoughts, actions, effort, and attention, which makes everything you do to market your business far more meaningful. Goals also gives you a long-term perspective, making it easier to overcome obstacles in the short term. They grant you the invaluable ability to put challenges and disappointments in their proper perspective.

Your Website: The Hub of Your Digital Marketing Strategy

Your Website: The Hub of Your Digital Marketing Strategy

Your website is your shop front, the main entrance to your business – the ‘face’ of your business. Despite this, all too many businesses treat it like a glorified brochure. In reality, without an effective, user-friendly website, you don’t have much of a digital marketing strategy.

Divi Vs Gutenberg Experiment

AimThe aim of this experiment is to test whether Gutenberg will outperform Divi in Google Search.HypothesisBeing a natural part of WordPress, it could be hypothesised that Gutenberg will outperform Divi in Google Search. This will be demonstrated by the Gutenberg...

What is Digital Marketing

When you take a little time to understand it better, you’ll soon realise that you’re already familiar with many of the tools and technology found within digital marketing. Shortly after that, you’ll discover the vast number of ways digital marketing can help you generate more leads, build brand awareness, and communicate with your target audience more effectively.

How to Future Proof Your Accountancy Firm

Dating back thousands of years to ancient Rome, Egypt, and even Babylon, accountancy is one of the world’s oldest professions. Better yet, in the last 100 years or so, it also became one of the most reliable professions: accountants are essential to modern businesses. But that’s all starting to change.

How to Find New Clients for Your Accounting Firm

One of the biggest challenges for any accounting firm, as with any business, is consistently getting new clients through the door. With so many options for promoting your business, and all of them requiring your time, energy, and resources, it’s easy to get overwhelmed. So in order to make things simpler, we’ve detailed some of the best ways to find new clients for your accounting firm.

Top 10 Mistakes Accountants Make With Their Marketing

The old adage is true, ‘Nothing is certain except death and taxes‘. Everyone has to pay tax and accountants try to minise the amount of tax each person pays. It’s easy to look at this and think that everyone is a potential client. After all, if everyone has to pay taxes, you’re only limited by the number of hours in a day, right?

How to Define Your Target Market

When it comes to marketing your business, your ultimate objective is to connect with your target market as much as possible. You need to have as clear a picture as possible of the consumers most likely to purchase your products and services.

How to Build Trust Online

In an era where almost 50% of Australians make purchases online, there’s more scope than ever to go into business for yourself without the crippling overheads that come with establishing a business presence in a physical space.

Local SEO: Your Guide To Ranking In Your City

Businesses are starting to understand the importance of ranking on Google and other search engines. The primary aim of SEO is to increase a business’ visibility to a specific target audience – this can be incredibly useful for new businesses as well as more established businesses.

Lead Generation

Business owners know that the single most important activity they can engage in is building leads. This can be the difference between success and failure. However, because the term has been thrown around in many different arenas, it is necessary to define what exactly a lead is

How To Use Google Analytics

Google Analytics, also commonly referred to as GA, is one of the many services offered by the search engine giant, Google. It is primarily a resource that is used to measure the performance of websites using statistics. For a walkthrough and explanation of what Google Analytics is, check this out

How To Do Social Media Marketing

When you think about social media you probably already have images in your mind of Facebook. Social media is much more than this. It’s what you do with any platform that makes it “social media”. It’s another way for you to distribute your information and communications to a wider audience.

Data Analytics: Making Sense of The Data

There are digital analytics tools available to help companies create reports and dashboards, but often the problem is only further compounded with the data being spread over a number of these tools. This often leads to unclear insights, wasted resources and undesirable business outcomes.

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