In an era where almost 50% of Australians make purchases online, there’s more scope than ever to go into business for yourself without the crippling overheads that come with establishing a business presence in a physical space.
Today we are going to be talking about Metadata. So what is Metadata? If you go to Google and search for anything, you’ll see metadata. It is the general structure of the title of the listing, the URL, and then the description underneath that, that is metadata.
Instead of your receptionist taking selfies and posting on Facebook, you can actually get them to do SEO. It’s super easy, it’ll help you rank, and if you do end up going with an SEO company, they can just come in and rank you a lot faster.
Our marketing efforts don’t live in silos. When we put an effort into one channel, it should directly affect, or at the very least influence one or more other channels. It’s efficient. And so you may wonder, how can my email marketing possibly help me with SEO?
These days, we have a solid process for SEO research and content. It hasn’t always been like that. In fact, way back in 2015 at the start of our journey, one of our main tasks was to come up with an effective SEO and keyword research strategy.
Businesses are starting to understand the importance of ranking on Google and other search engines. The primary aim of SEO is to increase a business’ visibility to a specific target audience – this can be incredibly useful for new businesses as well as more established businesses.
Before we can establish the best ways to go about keyword research, it is first important to discuss why it is important to use keywords. Keywords are phrases and words that people will type into the search box of a search engine when they are searching for something.
A marketing persona is a composite sketch of a key segment of your audience. These help you define who you are marketing to and set specific objectives based around attracting attention from these types of people. Defining your ideal client gives you better details about who you are marketing to.
Even the best content will fall through the cracks if users aren’t aware of it, so publicising your content and making it easily available is vital. The vast majority of users begin their search for content on Google, so making sure your content satisfies the search engine’s requirements is a good tactic.
Credibility matters. Your website could be one of the only connections your prospects have to you. They don’t know if you are trustworthy. They don’t know if you know what you’re talking about. Yet, when you can establish that you’re a credible company and resource, then you’re golden.
Backlinks come in various forms, but the most coveted of all are “authority backlinks”. These are the ones that have the most impact on your SEO and ultimately your income. But how do you get these elusive backlinks? That’s one of the biggest questions that plagues business owners
Business owners know that the single most important activity they can engage in is building leads. This can be the difference between success and failure. However, because the term has been thrown around in many different arenas, it is necessary to define what exactly a lead is
Google Analytics, also commonly referred to as GA, is one of the many services offered by the search engine giant, Google. It is primarily a resource that is used to measure the performance of websites using statistics. For a walkthrough and explanation of what Google Analytics is, check this out
When you first open a Google Adwords account, it can be very daunting. There is a lot to learn just to create an ad, but don’t worry, in this article we are going to help you make strong campaigns that provide a decent return on investment.
Pay-Per-Click, otherwise known as PPC Advertising is one of the most effective marketing strategies available. The most beneficial part of this type of marketing is the fact that you don’t need to pay a set fee. Instead you pay for each occasion someone clicks on your ad.
Of all the things a business needs in order to be successful, how to get more website traffic is at the very top of the list. But not just any traffic. What you’ll need in order to achieve success is targeted traffic. That means people who are seriously interested in your services.
If you already have a brick and mortar business and you are planning on expanding your reach to the internet, then you are off to a good start. On the other hand, if you are starting your business from scratch, then you have a lot of work ahead of you.
If you have been trying to get traffic to your website at any time, you’ve likely heard of this mysterious thing called SEO. In short, SEO is one of many ways to market your website so that you get more traffic, more leads, and ultimately make more sales.
When you think about social media you probably already have images in your mind of Facebook. Social media is much more than this. It’s what you do with any platform that makes it “social media”. It’s another way for you to distribute your information and communications to a wider audience.
Most small business owners know that having a website is paramount these days. Unfortunately, the ‘build it and they will come’ mantra doesn’t apply anymore. You can put a lot of time and effort into making your website look amazing, but that won’t guarantee people will visit it.
There are digital analytics tools available to help companies create reports and dashboards, but often the problem is only further compounded with the data being spread over a number of these tools. This often leads to unclear insights, wasted resources and undesirable business outcomes.
You can do all the marketing you want, have your site rank well in Google and drive as much traffic as you want to your site, but if these visitors don’t do anything when they get there, it is all for naught.