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Top 10 Mistakes Accountants Make With Their Marketing

Top 10 Mistakes Accountants Make With Their MarketingTable of Contents   1. Everyone is Your Customer 2. You Don't Know Your Client 3. You Compete on Price 4. You Rely on Referrals 5. Ineffective Marketing Message 6. No Clear Call to Action 7. Too Many Calls to...

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How to Define Your Target Market

How to Define Your Target MarketEvery business has an ideal customer. That’s why knowing how to identify your target market is the best marketing strategy for bringing in your dream client. What can you do to help them? How can you provide added...

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How to Build Trust Online

In an era where almost 50% of Australians make purchases online, there’s more scope than ever to go into business for yourself without the crippling overheads that come with establishing a business presence in a physical space.

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DIY SEO

Instead of your receptionist taking selfies and posting on Facebook, you can actually get them to do SEO. It’s super easy, it’ll help you rank, and if you do end up going with an SEO company, they can just come in and rank you a lot faster.

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How can email marketing help with SEO?

Our marketing efforts don’t live in silos. When we put an effort into one channel, it should directly affect, or at the very least influence one or more other channels. It’s efficient. And so you may wonder, how can my email marketing possibly help me with SEO?

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Digimark’s Digital Marketing Glossary

Digimark's Digital Marketing GlossaryTable of Contents A/B Split Testing Attraction Marketing Automation Marketing Autoresponder Bounce Rate Business Blogging Buyer Persona CPA CPC CRO Designer Developer Direct Marketing Domain Authority Lead Magnet Open Rates...

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Local SEO: Your Guide To Ranking In Your City

Businesses are starting to understand the importance of ranking on Google and other search engines. The primary aim of SEO is to increase a business’ visibility to a specific target audience – this can be incredibly useful for new businesses as well as more established businesses.

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How to do Keyword Research

Before we can establish the best ways to go about keyword research, it is first important to discuss why it is important to use keywords. Keywords are phrases and words that people will type into the search box of a search engine when they are searching for something.

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How To Write Content

Even the best content will fall through the cracks if users aren’t aware of it, so publicising your content and making it easily available is vital. The vast majority of users begin their search for content on Google, so making sure your content satisfies the search engine’s requirements is a good tactic.

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10 Ways to Improve Your Website Credibility & Why It Matters

Credibility matters. Your website could be one of the only connections your prospects have to you. They don’t know if you are trustworthy. They don’t know if you know what you’re talking about. Yet, when you can establish that you’re a credible company and resource, then you’re golden.

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What Are Backlinks

Backlinks come in various forms, but the most coveted of all are “authority backlinks”. These are the ones that have the most impact on your SEO and ultimately your income. But how do you get these elusive backlinks? That’s one of the biggest questions that plagues business owners

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Lead Generation

Business owners know that the single most important activity they can engage in is building leads. This can be the difference between success and failure. However, because the term has been thrown around in many different arenas, it is necessary to define what exactly a lead is

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How To Use Google Analytics

Google Analytics, also commonly referred to as GA, is one of the many services offered by the search engine giant, Google. It is primarily a resource that is used to measure the performance of websites using statistics. For a walkthrough and explanation of what Google Analytics is, check this out

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How To Get More Traffic To Your Website

Of all the things a business needs in order to be successful, how to get more website traffic is at the very top of the list. But not just any traffic. What you’ll need in order to achieve success is targeted traffic. That means people who are seriously interested in your services.

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What is SEO

If you have been trying to get traffic to your website at any time, you’ve likely heard of this mysterious thing called SEO. In short, SEO is one of many ways to market your website so that you get more traffic, more leads, and ultimately make more sales.

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How To Do Social Media Marketing

When you think about social media you probably already have images in your mind of Facebook. Social media is much more than this. It’s what you do with any platform that makes it “social media”. It’s another way for you to distribute your information and communications to a wider audience.

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Data Analytics: Making Sense of The Data

There are digital analytics tools available to help companies create reports and dashboards, but often the problem is only further compounded with the data being spread over a number of these tools. This often leads to unclear insights, wasted resources and undesirable business outcomes.

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