How Managing Business Listings and Social Pages Helps Local SEO
By managing, claiming and verifying your business listings on services such as Google My Business, Bing Local, Yelp, Yahoo Local and yp you can maintain your brand’s consistency. A key aspect of success is to keep your customers up to date with any changes in the business, such as opening hours.
Social media is also a useful weapon in terms of SEO. Most people around the world use Facebook, Twitter, Instagram and LinkedIn, therefore you should make sure that you are spending time to update them and frequently post. Many people can see businesses that are located nearby through their social media, therefore you should portray a positive image through these platforms – whether that be through posting images, allowing reviews on the site or by answering queries.
Optimising Websites for Local Audiences
Even though (as mentioned above) local SEO uses some of the same elements as traditional SEO, it will also need specifically targeted elements in order for your website to become noticed and favoured by potential customers.
Contact information and business hours: customers, listing, directories and even search engines will look for this key information on local business websites. These should be posted as for customers specifically, they might want to to know the phone number in order to contact the business or the address to visit it.
Hyper Local Keywords: mentioned above in the importance of keeping your website up to date and including the location name in your business name, using keywords and phrases (whether it is in the meta title or description) can drive local leads. But to ensure that more local customers are coming through your doors, use hyper local keywords that will target specific suburbs within the city.