Creating Leads Face-to-Face and Through Other Means
Most of what we’ve looked at so far involves generating leads online and taking those cold leads from people who have stumbled upon your website or seen your ads and turning them into subscribers and later buyers. That doesn’t mean you can’t also build leads in person – and in fact there is a lot to be gained from this.
The great thing about building leads in person is that you have the opportunity to persuade them there and then to take an interest in your brand. You don’t have to sell it to them but if you talk passionately about your business, then you will often find people take an interest naturally.
Consider, for example, that you are a real estate agent. One way to make more people aware of your business is by attending community events within your territory. Speaking to other people that attend these events and then following up with them will help improve your lead flow and get people talking about your agency.
Likewise, you can build leads in person by going to tradeshows and networking events. This is actually a very good idea if you work online as it can help you to mingle with important people within your industry. Networking is something that a lot of people who work online tend to avoid – often they chose to work online in order to avoid having to talk to people! However, this is one of the most important things you can do for your business and can lead to all kinds of opportunities. If there are networking events in your city… go to them!
Marketing in the real world can also be a useful way to build more leads. One of the best things that any business can do is to have its website address on the side of its van, along with something that will get people to look at it. This can create some qualified leads without that company having to do anything! The same goes for fliers and leaflets – the recipients will start off as cold leads, but when they get in touch knowing what it is you’re selling, they will be qualified leads.
The same goes for t-shirts with your branding printed on them (corporate gifts) and these will work even better if you hand them out to your visitors. This also helps to make those visitors feel even more like they are a part of your movement and simply by wearing your t-shirts, they will be increasing their engagement and their ‘score’ as leads.
Finally, consider any contacts you already have that you can potentially use to build more visitors and leads. This is something that a lot of people forget to do or even feel too shy about their business to try. We don’t like the idea of marketing to our friends and family and especially if we aren’t confident in our businesses.
However, think about it like this: if you don’t have the confidence to market to people you already know and those who will support you, how can you market to people that you don’t know? If you don’t take your business seriously enough and aren’t proud enough of it, how can you expect anyone else to take it seriously? Your friends are also the people most likely to forward on your emails, to like your social media posts and generally to help you grow your audience. Don’t overlook them because this can end up leading to exponential growth!