“Build it, and they will come” Only Works in the Movies
Most small business owners know that having a website is paramount these days. Unfortunately, the ‘build it and they will come’ mantra doesn’t apply anymore. You can put a lot of time and effort into making your website look amazing, but that won’t guarantee people will visit it and use it for the purposes you want them to use it for.
There’s a lot that goes into making sure your website sees the kind of traffic levels you want it to. There’s certainly nothing easy about generating traffic and you might currently be unsure of the most effective ways in which to increase traffic to your website. That’s why you’re here, right?
Taking your website from a position of weakness to a point at which your traffic levels are higher than you could imagine is more than possible. It’ll be a challenge and you sholudn’t believe anyone who tells you it’ll be easy, but it cerntainly can be done and that’s what’s most important.
While there are many ways to get more traffic to your website, one of the best ways is through an organic listing on Google. Unfortunately, everyone is aware of this though, Google is very popular and so having your business on Google is essential. Having your business on the first page of Google is not an easy feat, but it can be done through a process known as Search Engine Optimisation (SEO).
70-80% of searchers focus only on the organic search results
Three out of four people use search engines to find products and services. With the first page getting 91% of the traffic, if your business is not at least on the first page, you may as well be invisible.
We focus on delivering results for our SEO services. That’s why we have refined our process, sifting out the tasks that aren’t going to move the needle. This has left us with a solid strategy to deliver lasting results efficiently and effectively.
SEO Strategy Session
We meet with you and your team to discuss your goals and objectives, develop benchmarks and get a better understanding of you, your culture and your business.
Technical SEO Audit
An SEO audit is the first task to be completed in any SEO campaign. This audit provides our team with a clear understanding of what is broken on your website and what can be optimised for better performance in Google. We use a lot of tools to do this, most notably, Screaming Frog SEO Spider and Google Search Console to detect issues.
Google works similar to a librarian. They have an index that catalogs all of the information available and keywords are used to filter through this index to deliver the most relevant information for what you are searching for. Our team finds the keywords that your customers are using through keyword research and focuses on those search terms to get you relevant traffic to your website.
One of the most overlooked components of SEO is the user’s experience. If content is king, then user experience (UX) is the kingdom. Content writing is meaningless without it. Within each of our campaigns, we optimise your pages to provide the best UX available.
We perform a content audit to determine what content is providing you with relevant traffic and which pages are ‘zombie’ pages. From here, a keyword gap analysis is completed to see how we can improve your share of the market. A content marketing strategy is then developed.
We look for opportunities to connect with other business owners in your industry. Rather than using antiquated strategies to gain shady links from sources that are never going to produce quality traffic, we focus on high quality link building that is mutually beneficial.
Providing clear and understandable reports is not only important to our business, it’s essential. We understand that you want to see results and so we’ve made it part of our company values to deliver unfiltered, unbiased reporting so you can get a clear idea of what we are doing, why we are doing it and how it will effect your revenue.
Local SEO is an important marketing strategy for local businesses. It focuses on improving your position in Google Maps, making it easier for your customers to find you when they’re looking.
Here’s What Our Client’s Say!
Steve coached me to the #One Position in Google and Bing. Let me explain: Running a community of Small Business owners my goal is to make it easier for them to do more business with each other and the rest of the community too. I purchased a Directory platform. Initial searches showed Nothing! we didn’t rank at all, and then steve started coaching me, we explored the platform set-up and made some changes. He got me focused on the right things and within a month, we’re #One position for Brisbane Small Business Directories on both platforms. Great Job Steve, I couldn’t have done it without you!!!
Steven and his team have been looking after the SEO of our firm for a number of months now and we could not be happier with the service provided by Digimark. We are ranking #1 for our major searches and plan to continue to develop our digital marketing plan with Steven for years to come.
“Thanks Steve! I don’t understand any of this website and SEO stuff. But I have seen results! so what ever your doing for my business please keep doing it! and thanks for trying to explain it all in a way I can try and understand it!”