Marketing Your Dental Practice
How do you get more patients to find you as a dentist? It isn’t something you are taught when studying to be a dentist. There’s also legislation to consider when you try to market your practice, you don’t want to risk appearing unethical. So how do you increase the number of patients coming to your practice in an ethical way, but in a way that doesn’t have you relying on word-of-mouth and referrals from your patients? The answer is Search Engine Optimisation or SEO for short. SEO is a technical process used by Google marketers to improve your position in Google’s search results. Put simply, if you want to show up in Google before your competitors, you need an SEO specialist.
We help marketing-fatigued dentists
Does this sound like you; You’ve owned and run a dental practice for more than 2 years. Over that period you have tried a few different approaches to marketing, but haven’t really had much success. You may have even tried hiring a marketing agency in the past, but that was disappointing. Now most of your marketing is non-existant and you rely on your current patients referring you to their friends and family.
Get more patients using Google
Building a solid marketing strategy isn’t about silver bullets or other shortcuts. It’s about identifying where your patients are and when to grab their attention. Google is a great marketing strategy for a couple of reasons; the first is that often people will search for a dentist in their local area and the second is that when people go to Google, they are often ready to or close to making a decision. We make it really easy for your patients to find you by improving where you show up when your patients are searching.
Love Steve Jaenke‘s work. His knowledge around digital marketing (Google Adwords, Google Analytics, SEO etc) is comprehensive and you always feel like you’re in good hands when working with Steve. I really appreciate his approachable nature and patient teaching style.
Fantastic professional service at an affordable rate. Steve has certainly made a huge difference to our business with his, not only great advice, but modern, user friendly web options. As owner of a small business in a competitive market, time is everything. Steve and his team deliver on time, every time. For a dedicated local company, I can’t rate these guys enough. Thank you Steve!
Thanks Steve! I don’t understand any of this website and SEO stuff. But I have seen results! So what ever you are doing for my business, please keep doing it! And thanks for trying to explain it all in a way I can try and understand it!
Steve and his team have been helping my business for a couple of years now. I am pleased with the results and would recommend him to anyone.
Here’s how it works
Digimark develops a marketing strategy that will deliver more patients to you without you having to worry about the nitty gritty parts. No need to decide between different tools or platforms; That’s our job. All you have to do is focus on providing a great service to your new patients.
We have spent years perfecting our process to ensure that our clients receive a good return on investment on their marketing spend in a timely manner.
We condense our reports so they are easy to read and provide you with the information you need to see how the campaign is performing. That way you get the most important information without the jargon.
Marketers often talk about algorithm changes and keeping up to date with Google changes. While we stay up to date, we focus on doing it right the first time and providing a premium quality service.
Providing good customer service is a bit cliche; it’s something every business should do. While most should do it, we actually do it with weekly check-ins and monthly strategy calls.
Our Core Marketing Disciplines
Out of all the different strategies and tools you can use to market your dental practice, the research always shows that the best way to get more patients is through word-of-mouth. The second best way to grow your practice is through Google and this is the area of marketing that we focus on. While word-of-mouth may provide more patients, appearing in Google when your patients are searching is a more predictable way of growing. Here’s how we help:
♦ Local SEO – Search Engine Optimisation, often referred to as SEO is a technical process used by Google marketers to get your practice listed higher in Google’s search results. Local SEO uses similar strategies, but so that you show up for local audiences in the maps section.
♦ Organic SEO – Similar to Local SEO, Organic SEO helps you get into Google search results in the section under the maps listings. This section of Google Search can help you show up locally, regionally, nationally and even internationally.
♦ Google Ads – Google Ads are the first listings that show up in Google and are a paid services through Google Adwords. While these ads can be quite competitive, it does allow you to get listed in Google much faster than SEO does.
Three Growth Strategies
The whole purpose of marketing is to attract more patients and if you aren’t marketing, the chances are, you have no predictable way of growing your business. We help take the guess work out of getting more patients.
GrowStart growing your practice
This strategy focuses primarily on getting you into Google in a specific suburb
This strategy focuses primarily on getting you into Google in a specific suburb and your city.
DominateInfluence your industry
This strategy focuses primarily on getting you into Google in a specific suburb and your city for most search terms and includes ads.