Hubspot recently brought together data from across the internet that shows how important it is to rank in Google. Our SEO Toowoomba service helps you get into both the map results and the organic listings.
What is SEO?
Search engine optimisation (SEO) is the process of affecting the online visibility of a website in Google and other search engines through small, cumulative changes. It is the best way to drive traffic to your website from Google, even outperforming Google Ads. Learn more about how SEO can help your Toowoomba based business in our guide, What is SEO.
Why Digimark SEO Toowoomba?
It is our objective to create the kind of results that make you want to invite us to your Christmas party. We have dedicated a lot of time and resources to refining our process so as to deliver an efficient and effective solution that provides a 10x return on investment. We strive for excellence and deliver the highest quality SEO Toowoomba services.
Our SEO Service
The first place we start with our SEO Toowoomba service is with a solid strategy. Getting clear on your objectives and what you want to achieve from the campaign is essential. This SEO strategy session usually takes 1 hour of your time where we meet with you in-person or via Zoom to discuss your business. With a better understanding of your business, your goals and your customer, we are better able to make a strategic plan.
Comprehensive SEO Audit
A comprehensive audit of your website is the next step. This audit provides our team, and you, with a list of tasks that need to be fixed on your website in order for it to meet Google guidelines. There are many SEO Audit tools on the market, what sets our auditing process apart is that we manually dive into your website, using tools called ‘Screaming Frog SEO Spider‘ and ‘Google Search Console‘ to guide us.
An important part of your SEO in Toowoomba is to figure out what your potential clients are typing when they search for your services. We identify these search terms and phrases in order to add them into your website, improving your search ranking for that search term. Identifying keywords that have high traffic to them is an integral part of this process. Improving your search ranking for a search term that receives no traffic is a waste of your time and ours. Our team have developed a specific process for doing keyword research quickly and well.
Guided by the SEO Audit and your chosen keywords, we optimise your website for optimal performance in Google. We start with the critical changes, helping you to improve your ranking as quickly as possible and then move down the list to ensure everything meets Google guidelines.
It’s Google’s mission to organise the world’s information. The key here is information. You can’t rank a website ethically without high quality content. As part of our SEO Toowoomba service, we audit your content and develop a content strategy based on keyword gap analysis and trending content. Our team then writes content designed to engage your visitors and get them taking action on your website.
Ethical Link Building
Link building is one of the most challenging tasks in your SEO campaign. Getting backlinks from an authority website that is relevant to your industry is difficult. Getting a link from an authority website that also provides you with relevant traffic is why companies hire us. At Digimark, we don’t just look for links, we look for relevance. We take a holistic view of your business and seek backlinks that are not only going to improve your search ranking to the top position, but keep it there as well.
Nine out of ten of our clients have reported communication as being a major issue with their previous provider. We’ve integrated high quality SEO reporting and improved communication into the foundations of what we do. It’s important that we do our SEO work well, but it’s just as important to keep you informed. That’s why we offer multiple forms of communication. We have a slack channel, weekly updates, monthly ranking and performance reports, and a quarterly meeting.
We focus on delivering results for our Toowoomba SEO services. That’s why we have refined our process, sifting out the tasks that aren’t going to move the needle. This has left us with a solid strategy to deliver lasting results efficiently and effectively.
The first step in any campaign should be to fix what is broken first.
We bring your website into line with Google’s expectations.
In this phase, we create digital assets to expand your share of the market.
If a digital asset sits on a website and no one knows about it, is it really an asset?
Often, a website is created due to necessity rather than viewing it as a digital asset. Your competitors have a website, so you need one as well. This leads to your website having issues that need to be fixed in order for it to perform effectively in Google.
In this phase, we do a deep dive into your website, constructing a list of issues that need to be fixed and fixing them. Deliverables included in this phase are:
- Technical audit and corrections
- Website quality audit and corrections
- Page speed audit and corrections
- Keyword Mapping
- Google Analytics Audit
- Google Search Console Audit
- Google Tag Manager Audit
By correcting these issues, your website will not only perform better in Google, but it will also provide a better experience for your visitors. It is highly frustrating for your prospects to visit a website that doesn’t work. We make sure that doesn’t happen to your prospects.
Search Engine Optimisation is about optimising your website for the search engines. This phase is about achieving that goal by improving your existing digital assets.
In this phase, we look at how your website can be improved both from a Google perspective and from a customer experience perspective. Deliverables included in this phase are:
- Content audit and corrections
- Increasing content volume on target pages
- Optimising the customer experience
- Internal link building
- Rich Snippet Audit
With a website that not only functions efficiently but also focuses on the customer’s overall experience, your traffic will not only increase, but it will also convert into leads and sales. The should be the objective for any SEO campaign.
We limit our service to one business per city. This allows us to focus on helping you take market share for your city and dominate your competition.
In this phase, we look at increasing your market share. Deliverables included in this phase are:
- Keyword research
- Keyword gap analysis
- Content strategy
- Content calendar
- Monthly blog post
- Blog posts optimised for engagement
Through high quality, engaging content, you’ll automate your lead generation, increasing your market share in your sleep. The objective of this phase is to solidify and expand your position.
Creation without promotion is pointless. If no one knows about your business, they can’t become your client.
In this phase, we ensure your business becomes known. Deliverables included in this phase are:
- Competitive research
- External link audit
- Link building strategy
- Link outreach
Getting other websites to link back to your website increase your authority in Google’s eyes and also provide you with an additional traffic stream. We’ve developed a process for acquiring these links in a legitimate way, steering clear of techniques that Google penalises.
What Our SEO Clients Say
Digimark has a personalized touch and Steve is fantastic, We have a new website that looks fresh and professional. We have engaged Digimark for all our SEO and marketing, Steve’s communication with all aspects is impeccable and we are kept up to date at all times. “UNDERSTATES AND OVER DELIVERS”
Steve coached me to the #One Position in Google and Bing. Let me explain: Running a community of Small Business owners my goal is to make it easier for them to do more business with each other and the rest of the community too. I purchased a Directory platform. Initial searches showed Nothing! we didn’t rank at all, and then steve started coaching me, we explored the platform set-up and made some changes. He got me focused on the right things and within a month, we’re #One position for Brisbane Small Business Directories on both platforms. Great Job Steve, I couldn’t have done it without you!!!
Steven and his team have been looking after the SEO of our firm for a number of months now and we could not be happier with the service provided by Digimark. We are ranking #1 for our major searches and plan to continue to develop our digital marketing plan with Steven for years to come.
Thanks Steve! I don’t understand any of this website and SEO stuff. But I have seen results! so what ever your doing for my business please keep doing it! and thanks for trying to explain it all in a way I can try and understand it!
Fantastic professional service at a affordable rate , Steve has certainly made a huge difference to our business with his not only great advice but modern user friendly web options . As owner of a small business in a competitive market time is everything .Steve and his team deliver on time every time . For a dedicated local company I can’t rate these guys enough Thank you Steve 🍕👍.
5 Inadale Ct
Toowoomba QLD 4350
0413 868 177
Mon – Fri 9:00am to 5:00pm
Frequently Asked SEO Questions
How Much Does SEO Cost?
SEO can be a significant investment for some small businesses. It is a long term strategy that usually requires thousands of dollars to be invested before you get a return. That being said, hiring a cheap service will be even more costly. If your SEO agency is charging you less than $750, they are just taking your money.
How long does it take to get in the first spot in Google?
SEO is a long term strategy. It usually takes 3-6 months to start seeing a result. Depending on the industry you are in and the quality of your website at the start of the campaign, on average, it takes 12 months to get to the top of Google.
Should I Stop SEO Once I Reach the Top of Google?
Google is constantly changing their algorithm. In order to stay at the top, you still need to be doing SEO. Further, your competitors will likely respond to you taking their valuable traffic and if you stop the SEO services, it will be easier for them to take your ranking.
Can You Guarantee Rankings?
There are no guarantees in SEO. Google only shares their guidelines, they don’t provide an exact blueprint. Some companies may guarantee you results and often these are the companies that use short term tricks that do get you quick results, but they do not last. Often, within a short period of time, Google bans the website entirely. We use ethical SEO, so while we can’t guarantee results, once you do achieve the top spot, it will be harder for your competition to take it from you.
Should I do Google Ads as Well as SEO?
We usually recommend Google Ads as an additional strategy to SEO. Google Ads get 30% of the clicks, so it is a great way to take market share for when you’re in the top spot. They are also a good way to get a return on investment early while you wait for your SEO to start working.
Do you work in Toowoomba?
Yes. We provide SEO in Toowoomba. The owner of Digimark, Steven Jaenke also lives in Toowoomba.
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