Plan Site Hierarchy in Advance
It can help people to write out on paper the navigation of their site. The best site structure looks like a triangle, with the smallest part at the top – which is the main menu. After that, everything links out further and further until you get to an individual blog post and content pages, which are going to mostly be discovered via internal linking.
Make It Logical
The linking structure should be logical in nature. The best way to think about this is to try to put yourself in your customer’s mind and start from the beginning. If you looked at your site for the first time, what would you do? Do you know? Fewer top menu items are better than more, but ensure that it makes sense for the audience.
Set Up Main Categories
When you set up your main categories for your blog, it’s important to choose fewer categories rather than more. You don’t want more than three to seven categories. If you feel like you need more, you’re likely going too far outside your niche. Don’t be broad.
Set Up Subcategories
You can have a lot more subcategories than main categories. Ensure that they go with the main categories very well so that the linking structure makes sense. For example, if you have a pet store, a good link might look like this: http://www.yourpetstore.com/cats/breed/mainecoon. This URL makes for a great keyword-rich link to that category.
Choose the Right Anchor Text
Anchor text means that when you click on a word, it goes to a place in your website. Anchor text needs to be clear so that when your audience or search engine notices the link, it makes sense. There are various types of ways to use anchor text: exact match, partial match, branded, naked link, generic (“click here”), and also images. However, with images it’s best to use text over an image, or an image and text, for the benefit of the search engines.
Keep Important Things Up Front
When setting up the structure, remember that you want to keep the important things up front. The main menu needs to consist of the things most people are used to seeing. For example, “Home”, “Blog”, “Shop”, “About”, “Contact” and so forth. Then put everything else lower into the wider part of the triangle.
Use Internal Linking for Deeper Content
To make navigation even more effective, it’s important to develop an internal linking strategy. One way to do that is to always link to more relevant content under any content that your audience is reading. If you do it right, you can take them to all the content you want them to read in order, leading them to your sales page to purchase your product or sign up for your email list.
The main thing is to make your navigation simple. It should be easy for your audience to look around, and easy for the search engines to crawl your website. Remember that using anchor text is better than using images when it comes to structure and linking.