Backlinks Strategy: How To Get Links To Your Site
Backlinks come in various forms (some good, some bad), but the most coveted of all are “authority backlinks”. These are the ones that have the most impact on your SEO success and ultimately your income. But how do you get these elusive backlinks?
That’s one of the biggest questions that plagues the minds of website owners looking to increase their organic rankings and traffic. In the world of online marketing, it may seem that your top competitors know some magic formula that helps them outrank you and dominate the search engines with barely any effort at all.
Maybe they have some push-button software or utilise some service you don’t know about. It’s possible, but none of that really matters. The method in this article is a simple solution you can implement to get high-quality authority backlinks and traffic whenever you want.
Authority Backlinks Demystified
Having spent several years in the trenches doing SEO, I learned a long time ago that there are three important aspects to generating quality backlinks.
· Publishing great content
· Reaching a targeted audience
· Providing added value
It’s easy to get the first two parts right. Just publish helpful content and then optimise it to your target audience.
Simple enough, right?
Yet, so many people get it horribly wrong.
First and foremost, many people really don’t provide great content. They often outsource their content to the cheapest freelancer they can find. Then, to make matters worse, they focus on writing content for the search engines and not their website visitors. That’s a recipe for disaster. Make sure you never do that.
Quality, is much better than quantity. Don’t ever forget that. Now let’s talk about adding value. There are various ways to do this, but for this method we’re going to focus on is creating infographics to add value and get authority backlinks. This is an extremely underutilised method and it works really well. It’s also easy to do, which is another reason I love this method.
So, what makes this so effective?
Rather than adopting the usual way of publishing infographics and begging other people to share it, you’ll now be enticing people to publish your infographic and value added content on their blog.
However, there’s a small price of entry you still need to pay in order for this to work. There are very specific steps you must follow. Before diving deeper into how this powerful method works, it’s important to first know how to create killer infographics.
Generally, there are two options when it comes to creating this sort of content. You can either do it yourself or outsource the work. Choosing which method to go for will largely depend on your budget, time, as well as your graphic design skills or lack thereof.
Creating Infographics On Your Own
To create a good infographic, you’ll need to have the right software. For those who choose the DIY approach, Canva (www.canva.com/create/infographics) is a handy tool that’s also free to use. Canva includes hundreds of free design elements, allowing you to experiment with data visualization just like a pro. Plus, it’s web-based so you don’t have to download any software. Just create a free account and start designing!
Before using it, you can do a quick Google Search for “infographic ideas” to get your creative juices flowing. Once you have an idea of what you want to create, go ahead and create it.
Outsourcing Infographic Design
Outsourcing infographic design can save you a lot of time and effort. This method is highly recommended if you don’t have the skills or time to put together a great-looking infographic. It’s super easy to find an infographic creator on Fiverr. All you have to do is conduct a simple search for “Infographic design”. Then for each seller, look at their overall rating, the number of buyer reviews, and their average response time.
You may also want to read some of their customer reviews and check out their portfolio just to make sure you like the quality of their work. Then simply hire the one you like best! If you’re in a hurry, you can also pay extra to have your infographic created faster, often in as little as 24 hours.
5 Steps To Get Authority Backlinks With Infographics
Now that you know how to create an infographic or outsource your infographic design to someone else, the next step is learning how to use your infographic to generate backlinks to your blog. On the surface this may seem like a daunting task, but it’s pretty straightforward once you know what to do. The Tactical Backlinks Method can be broken down into five easy steps, which I’ll explain in greater detail below.
Step 1: Create A Unique And Relevant Infographic
You should never compromise on the quality of your content. Simply put, if you want your infographic to generate authority interest and go viral, it must contain superior and relevant content.
While the design of your infographic does matter and should be visually appealing, that’s only one part of the equation that will contribute to the success of your infographic.
Here are the elements that every awesome infographic should have:
Differentiate Or Die
Picking a relevant topic and putting a unique spin on it can make your infographic stand out from the crowd. Remember, for differentiation or uniqueness to be valuable, it still has to be relevant! That’s how you create value. The first thing I like to do is check Google Trends, so I can see the interest over time and gauge how relevant the topic is today.
Is the interest increasing or decreasing?
Does it look like we are in an uptrend or a down trend?
I’ll usually enter at least two keyword phrases. That way I can compare the results to see which is the most popular.
Next head on over to Pinterest.
Pinterest is a great places to start your search for infographic ideas that have already been proven to be popular. However, don’t just publish the same old thing. Spend some time searching through Pinterest and start saving infographics that you like to your computer. That way you can review them later and get ideas.
Lastly, you can also do a Google Images search using your keyword phrase for additional ideas or if you prefer not to use Pinterest.
Provide Useful Information (Just Don’t Overload Readers)
Infographics are simply a visual and beautiful way to display information. But you have to be careful not to overload readers with too much information. Experienced infographic creators usually recommend having no more than 7 to 10 data points.
This makes it MUCH easier to digest the information and remember it. You’re not trying to write a thesis. So, covering the most important details in a concise and easy to follow manner adds value to your infographic and this in turn encourages other people to share or link to it.
Don’t get the design and layout confused when creating an infographic. Layout refers to the flow of information, while design is simply how your infographic looks. One mistake many people make is focusing too much attention on design and then slacking on the actual layout. You have to get both right if you want to hit a home run.
Here’s how to make sure your layout gets results:
· Put your best content at the top (this draws the reader in)
· Organize the information so that it tells a story
· Create empty spaces to improve readability
Now let’s move on to the next step…
Step 2: Find Targeted Blogs To Contact
After you finalise your infographic and publish it on your blog, the next step is to search for authority websites that would be good backlink prospects. As a general rule, it’s best to get backlinks from websites that publish content related to your website’s content. You can very easily find these websites by doing simple Google searches using keywords related to your niche. You can also search using “your keyword phrase + blog” to find relevant blogs in your niche. This guest blogging sites resource from OutreachMama can also help get you started.
Step 3: Share Your Infographic
After you build a list of websites to target, you need to reach out to each website owner via email. You can usually find a contact form or email address on most blogs. Or you can use a free tool like http://www.whois.com/whois/ to find the domain Registrant Email. Once you have that info, you’re ready to send an email.
Here’s the email I personally use:
Hi first name,
How are you?
I was just searching Google for search engine optimisation tips and stumbled upon your blog.
I was reading through some of your content and was very impressed by the quality and value that you provide.
I recently created an SEO infographic about how I was able to cut my marketing costs by 65% using one simple method.
Since you write about this topic extensively, I thought you might be interested in seeing my infographic.
Please let me know if you want to check it out and I’ll send it right over.
Thanks and have a great day!
Please feel free to swipe this script for your own emails. It’s simple, but highly effective.
· I ALWAYS personalise using their first name.
· I keep the email short and concise (I also use short sentences)
· I NEVER to try to pitch (the soft sell approach works best)
Remember, you’re contacting authorities in your niche. This could potentially lead to more promotions or joint ventures (JV’s) in the future, so don’t be shortsighted.
That’s why it‘s so important to strategically plan out your “joint venture” from the very beginning.
Do this right and you’ll get massive results long term!
Step 4: Offer To Provide Free Content
When you get a reply, you’re almost to the finish line.
Now you need to send a follow-up email with a link to your infographic. When doing so, be sure to ask if they would like to publish your infographic on their own blog.
And just to sweeten the deal, you need to add even more value than just giving away your infographic, if you want to snag that authority backlink.
So, how do you do that?
By adding more VALUE.
You also offer to write a guest post summary that they can include with the infographic and that’s customised exclusively for their blog. This simple little step makes the difference between success and failure with this method, so make sure you do this correctly.
Here’s the reply email I use to seal the deal:
Great to hear from you. Here’s a link to my infographic:
Please let me know if you think your readers would benefit from this method and you’d like to post my infographic to your blog.
If so, I’d be more than happy to write a guest post to go along with the infographic, so your readers get even more value from the information.
That’s all there is to it and it works like a charm!
Now you just have one more step to go…
Step 5: Request A Contextual Backlink
The final key to this method is to get a contextual backlink within your guest post content. Contextual links are much more powerful than embed links and Google assigns additional value to a contextual link positioned within relevant content. It’s customary for the author of a guest post to get one link back to their own blog. Just be sure you have permission to do so.
This method may not be push-button or instantaneous, but I can assure you the results you’ll achieve are definitely worth the effort. Remember, if you create useful and valuable content, people will share, link and recommend your content naturally without any additional work on your part.
Now, there’s only one thing left to do…
Take MASSIVE action!