Step 1: Create A Unique And Relevant Infographic
You should never compromise on the quality of your content. Simply put, if you want your infographic to generate authority interest and go viral, it must contain superior and relevant content.
While the design of your infographic does matter and should be visually appealing, that’s only one part of the equation that will contribute to the success of your infographic.
Here are the elements that every awesome infographic should have:
Differentiate Or Die
Picking a relevant topic and putting a unique spin on it can make your infographic stand out from the crowd. Remember, for differentiation or uniqueness to be valuable, it still has to be relevant! That’s how you create value. The first thing I like to do is check Google Trends, so I can see the interest over time and gauge how relevant the topic is today.
Is the interest increasing or decreasing?
Does it look like we are in an uptrend or a down trend?
I’ll usually enter at least two keyword phrases. That way I can compare the results to see which is the most popular.
Next head on over to Pinterest.
Pinterest is a great places to start your search for infographic ideas that have already been proven to be popular. However, don’t just publish the same old thing. Spend some time searching through Pinterest and start saving infographics that you like to your computer. That way you can review them later and get ideas.
Lastly, you can also do a Google Images search using your keyword phrase for additional ideas or if you prefer not to use Pinterest.
Provide Useful Information (Just Don’t Overload Readers)
Infographics are simply a visual and beautiful way to display information. But you have to be careful not to overload readers with too much information. Experienced infographic creators usually recommend having no more than 7 to 10 data points.
This makes it MUCH easier to digest the information and remember it. You’re not trying to write a thesis. So, covering the most important details in a concise and easy to follow manner adds value to your infographic and this in turn encourages other people to share or link to it.
Don’t get the design and layout confused when creating an infographic. Layout refers to the flow of information, while design is simply how your infographic looks. One mistake many people make is focusing too much attention on design and then slacking on the actual layout. You have to get both right if you want to hit a home run.
Here’s how to make sure your layout gets results:
· Put your best content at the top (this draws the reader in)
· Organize the information so that it tells a story
· Create empty spaces to improve readability
Now let’s move on to the next step…