SEO Brisbane

Did you know that 75% of people don’t go past the first page of results on Google? In other words, if your business isn’t on the/that first page, 3 out of 4 potential customers won’t even find your business!

However, on the other hand, this is excellent news if you’re on the first page of Google’s results because you have access to a significant amount of the people who typed in that particular search term

So the question is – how do you get your business’ website on the first page of Google?  That’s where Digimark comes in.

We are the premier SEO agency in Brisbane with vast experience in helping businesses fully optimise their websites and climb the search engine rankings. As a result, we’ve helped businesses throughout Brisbane significantly increase the traffic to their sites and, most importantly, generate more revenue and grow their brands.

Our SEO service will help your business rank on the organic results and on the map listings, so you’re easily found by customers in Brisbane and the surrounding areas who are looking for your product or service.

Business Solutions.

What is SEO?

SEO stands for search engine optimization and is the process of getting the webpages that make up your website to rank as high on search engine results pages (SERPs) as possible. To achieve this, each page on your website must be optimised to rank for specific search terms that potential customers type in when they’re looking for the service offered by your business.

 

To understand the importance of SEO, it’s first necessary to understand the purpose of a search engine, which is providing the user with the best results for the term they typed into it.

This means that the pages that show up on the first page of Google are those that are considered to be the most relevant and most valuable to the user.

SEO is the process of making your website more valuable and relevant to potential customers. Not only will this result in more people visiting your site but you’ll also convert more of them into loyal customers too.

Fortunately, as the owner of the site, you have influence over your SEO. This means that you also have influence over where you are ranked and you can optimise, or finely-tune, your website, to improve your ranking – and increase the amount of people who can find your business.

What is SEO?

SEO is a particularly effective way to promote your business because it’s a type of inbound marketing. As opposed to outbound marketing, where you go looking for prospects to sell to, inbound marketing is where potential customers, who are motivated to make a purchase, come to you. This makes SEO a customer-centric form of marketing, as its objective is to attract customers instead of having to fight for their attention.

Benefits of Our SEO Service

SEO is so worthwhile because it offers a huge range of benefits to your business. Here are some of the main advantages of implementing an SEO strategy:

SEO Provides More Quality leads

SEO isn’t merely getting your website more traffic, it’s about driving interested and motivated customers who are already looking for the services that you provide. When you have more interested eyeballs on your increasingly valuable site, you’re guaranteed to convert more into customers and generate more revenue.

Quality Leads.
Long Terms Strategy.

SEO Is a Long-Term, Longer-Lasting Strategy

Unlike other advertising methods, such as pay-per-click (PPC) ads or social media marketing, your optimised website will continue to attract prospective customers over the long-term. There’s no ‘turning off’ SEO, as you can with a PPC campaign – your optimised will consistently be a digital asset for your business.

Increase Your Client Conversion Rate

As SEO involves improving things like your website’s content structure, navigation and site speed, visitors will find it easier to make their way around your website and make purchases. This will result in you successfully converting more of your visitors into customers.

Increased clicks for SEO
Brand Authority.

SEO Improves Brand Perception

As well as making your brand more visible, SEO also makes it seem more credible. One of the main reasons 75% of people don’t go past the first page of Google is that they don’t think they need to. They feel that one of the businesses featured on the first page will have what they’re looking for and repeated experience has reinforced that belief. By climbing to the first page of Google’s results, your business will automatically benefit from that positive perception.

More Repeat Business and Referrals

With an optimised site offering a better user experience, your customers are far more likely to return for repeat purchases. Better still, because people will find it easy and convenient to do business with you, they’re also more likely to recommend you to their friends and family.

Website Promotion.
Pay Per Click Tracking.

SEO Offers Higher ROI On Marketing

While social media offers an average conversion rate of 0.71% and PPC campaigns typically convert at 3.75%, SEO also has a conversion rate of 10% – 16%. This offers you a higher return on investment (ROI) on your marketing budget.

SEO Builds Brand Awareness

The higher your ranking, the more visible your brand will be whenever someone makes a search related to your market or industry. Prospects will become increasingly familiar with your brand, which increases their trust in you and the probability that they’ll choose to purchase from you instead of your competitors.

Attracting Traffic.

SEO Increases Effectiveness of Your Other Marketing Efforts

SEO not only complements other types of marketing, it actually enhances them. For instance:

 

  • PPC: If you have optimised, informative website copy, customers will understand your product or service better which will lead to higher conversion rates on your PPC campaigns. Additionally, factors like better content structure, improved navigation, and increased site speed will also enhance your click-through rates.

 

  • Social Media: The more content you publish, the more you can share it on social media, and the more customer engagement you’ll have on social media. Plus, as your content will be useful and valuable, it’s likely to be shared on social media platforms, increasing your reach and boosting your brand awareness.

 

  • Email Capture: The more value that prospects get from the copy on your website and the content you publish, the more likely they’ll be to subscribe to your mailing list.

In addition, part of our long-term SEO strategy for your business includes consistently posting informative content that your potential customers will find useful.

As long as this content stays up on your site, people looking for your particular product or service will find it through their web searches. Plus, the more content that you publish, the more opportunities there’ll be for your site to show up in search engine results pages and the easier it will be for prospects to find your business.

In this way, SEO has a compound effect: the longer you have been doing it, the easier it will be to maintain your higher ranking.

SEO and Your Client’s Journey

As part of your long-term SEO strategy, we’ll create content that covers every part of the buyer’s journey. This is broken down into four stages:

  1. Awareness
  2. Discovery
  3. Consideration
  4. Decision

Our SEO Process

We focus on delivering results for our Brisbane SEO services. That’s why we have refined our process, sifting out the tasks that aren’t going to move the needle. This has left us with a solid strategy to deliver lasting results efficiently and effectively.

Learning Phase

SEO Brisbane |

The first step in any campaign should be to fix what is broken first.

Improving Phase

Keyword Research.

We bring your website into line with Google’s expectations.

Creating Phase

Content Marketing.

In this phase, we create digital assets to expand your share of the market.

Promoting Phase

Link Building.

If a digital asset sits on a website and no one knows about it, is it really an asset?

Learning Phase

Often, a website is created due to necessity rather than viewing it as a digital asset. Your competitors have a website, so you need one as well. This leads to your website having issues that need to be fixed in order for it to perform effectively in Google.

In this phase, we do a deep dive into your website, constructing a list of issues that need to be fixed and fixing them. Deliverables included in this phase are:

  • Technical audit and corrections
  • Website quality audit and corrections
  • Page speed audit and corrections
  • Keyword Mapping
  • Google Analytics Audit
  • Google Search Console Audit
  • Google Tag Manager Audit
Technical SEO Audit.

By correcting these issues, your website will not only perform better in Google, but it will also provide a better experience for your visitors. It is highly frustrating for your prospects to visit a website that doesn’t work. We make sure that doesn’t happen to your prospects.

Improving Phase

Search Engine Optimisation is about optimising your website for the search engines. This phase is about achieving that goal by improving your existing digital assets.

In this phase, we look at how your website can be improved both from a Google perspective and from a customer experience perspective. Deliverables included in this phase are:

  • Content audit and corrections
  • Increasing content volume on target pages
  • Optimising the customer experience
  • Internal link building
  • Rich Snippet Audit
On-Page with UX.

With a website that not only functions efficiently but also focuses on the customer’s overall experience, your traffic will not only increase, but it will also convert into leads and sales. The should be the objective for any SEO campaign.

Creating Phase

We limit our service to one business per city. This allows us to focus on helping you take market share for your city and dominate your competition.

In this phase, we look at increasing your market share. Deliverables included in this phase are:

 

  • Keyword research
  • Keyword gap analysis
  • Content strategy
  • Content calendar
  • Monthly blog post
  • Blog posts optimised for engagement
Keyword Research.

Through high quality, engaging content, you’ll automate your lead generation, increasing your market share in your sleep. The objective of this phase is to solidify and expand your position.

Promoting Phase

Creation without promotion is pointless. If no one knows about your business, they can’t become your client.

In this phase, we ensure your business becomes known. Deliverables included in this phase are:

 

  • Competitive research
  • External link audit
  • Link building strategy
  • Link outreach
Link Building.

Getting other websites to link back to your website increase your authority in Google’s eyes and also provide you with an additional traffic stream. We’ve developed a process for acquiring these links in a legitimate way, steering clear of techniques that Google penalises.

What Our SEO Clients Say

Digimark has a personalized touch and Steve is fantastic, We have a new website that looks fresh and professional. We have engaged Digimark for all our SEO and marketing, Steve’s communication with all aspects is impeccable and we are kept up to date at all times. “UNDERSTATES AND OVER DELIVERS”

Andrew Paterson

Owner, Roof Space Renovators

Steve coached me to the #One Position in Google and Bing. Let me explain: Running a community of Small Business owners my goal is to make it easier for them to do more business with each other and the rest of the community too. I purchased a Directory platform. Initial searches showed Nothing! we didn’t rank at all, and then steve started coaching me, we explored the platform set-up and made some changes. He got me focused on the right things and within a month, we’re #One position for Brisbane Small Business Directories on both platforms. Great Job Steve, I couldn’t have done it without you!!!

Kevin Gammie

Owner, Brisbane Small Business Portal

Steven and his team have been looking after the SEO of our firm for a number of months now and we could not be happier with the service provided by Digimark. We are ranking #1 for our major searches and plan to continue to develop our digital marketing plan with Steven for years to come.

Kris Dieckmann

Partner, Wiseman Accountants

Thanks Steve! I don’t understand any of this website and SEO stuff. But I have seen results! so what ever your doing for my business please keep doing it! and thanks for trying to explain it all in a way I can try and understand it!

Cassandra Barrie

Owner, Diamond Cut

Fantastic professional service at a affordable rate , Steve has certainly made a huge difference to our business with his not only great advice but modern user friendly web options . As owner of a small business in a competitive market time is everything .Steve and his team deliver on time every time . For a dedicated local company I can’t rate these guys enough Thank you Steve ??.

Corey Spencer

Owner, Spencer's Pizza

How Google recommends you hire an SEO

Frequently Asked SEO Questions

How to Hire an SEO Agency?

How Much Does SEO Cost?

SEO can be a significant investment for some small businesses. It is a long term strategy that usually requires thousands of dollars to be invested before you get a return. That being said, hiring a cheap service will be even more costly. If your SEO agency is charging you less than $750, they are just taking your money.

How long does it take to get in the first spot in Google?

SEO is a long term strategy. It usually takes 3-6 months to start seeing a result. Depending on the industry you are in and the quality of your website at the start of the campaign, on average, it takes 12 months to get to the top of Google.

Should I Stop SEO Once I Reach the Top of Google?

Google is constantly changing their algorithm. In order to stay at the top, you still need to be doing SEO. Further, your competitors will likely respond to you taking their valuable traffic and if you stop the SEO services, it will be easier for them to take your ranking.

Can You Guarantee Rankings?

There are no guarantees in SEO. Google only shares their guidelines, they don’t provide an exact blueprint. Some companies may guarantee you results and often these are the companies that use short term tricks that do get you quick results, but they do not last. Often, within a short period of time, Google bans the website entirely. We use ethical SEO, so while we can’t guarantee results, once you do achieve the top spot, it will be harder for your competition to take it from you.

SEO Brisbane |

Should I do Google Ads as Well as SEO?

We usually recommend Google Ads as an additional strategy to SEO. Google Ads get 30% of the clicks, so it is a great way to take market share for when you’re in the top spot. They are also a good way to get a return on investment early while you wait for your SEO to start working.

Do you work in Brisbane?

Yes. We provide SEO in Brisbane.

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