How Google recommends you hire an SEO
Why Digimark SEO Ipswich?
It is our objective to create the kind of results that make you want to invite us to your Christmas party. We have dedicated a lot of time and resources to refining our process so as to deliver an efficient and effective solution that provides a 10x return on investment. We strive for excellence and deliver the highest quality SEO Ipswich services.
Benefits of Our SEO Service
One of the biggest benefits of our SEO Ipswich service is the generation of quality leads. Unlike traditional ‘outbound’ approaches to lead generation that interrupt the prospective client’s day, our SEO services Ipswich attract prospects with a more client-centric approach.
It’s a long term strategy
Because we are dedicated to using ethical SEO methods and providing you with the best possible results, these results typically last longer than less ethical methods. On top of this, if you pay for ads, once you turn the ads off, you stop getting leads. With our Ipswich SEO services, once you’re well-positioned in Google, there’s no need for ongoing investment to keep that position. (Unless your competition start targeting the same keyword).
SEO gets more clicks
On average, PPC marketing (Google Ads) received 30% of the total clicks in any given search. The remaining 70% is distributed across the organic search results, with the lion’s share going to the first position. SEO also has a higher conversion rate at an average of 10% compared to 3.75% for PPC and 0.71% for social media.
Our SEO services Ipswich focus on improving your website, creating amazing content, and promoting that content. This helps to build trust and positions you as the expert in your field. This typically results in a greater market share and a more solid business.
Targets every aspect of the buyer’s journey
Our Ipswich SEO Service doesn’t just focus on getting you into the first position in Google. We want to help you attract new business, even when they’re not ready to buy. With an overarching content strategy, we help you build a great customer journey, making it easier to bring them onboard as a client.
Together we are strong
SEO alone will provide you with a great ROI, but the benefits of search engine optimisation go beyond this; it works well with other marketing strategies. Combining SEO with PPC improves both, Adding social media further expands your reach and both channels assist each other. It can even help with outbound approaches like leaflets and brochures.
SEO increases referral traffic
Promotion is an important part of SEO. When other websites link back to your website, they pass trust onto your website. The more trustworthy they are, the more trust is passed on. The same is true for traffic. The more traffic a website has, the higher the probability that some of that traffic will head over to your website. This leads to more sales, providing you with another marketing avenue.
Increased relevant traffic by 500%
See how we were able to help an Ipswich based business increase their traffic by 500%.
Our SEO Process
We focus on delivering results for our Ipswich SEO services. That’s why we have refined our process, sifting out the tasks that aren’t going to move the needle. This has left us with a solid strategy to deliver lasting results efficiently and effectively.
The first step in any campaign should be to fix what is broken first.
We bring your website into line with Google’s expectations.
In this phase, we create digital assets to expand your share of the market.
If a digital asset sits on a website and no one knows about it, is it really an asset?
Often, a website is created due to necessity rather than viewing it as a digital asset. Your competitors have a website, so you need one as well. This leads to your website having issues that need to be fixed in order for it to perform effectively in Google.
In this phase, we do a deep dive into your website, constructing a list of issues that need to be fixed and fixing them. Deliverables included in this phase are:
- Technical audit and corrections
- Website quality audit and corrections
- Page speed audit and corrections
- Keyword Mapping
- Google Analytics Audit
- Google Search Console Audit
- Google Tag Manager Audit
By correcting these issues, your website will not only perform better in Google, but it will also provide a better experience for your visitors. It is highly frustrating for your prospects to visit a website that doesn’t work. We make sure that doesn’t happen to your prospects.
Search Engine Optimisation is about optimising your website for the search engines. This phase is about achieving that goal by improving your existing digital assets.
In this phase, we look at how your website can be improved both from a Google perspective and from a customer experience perspective. Deliverables included in this phase are:
- Content audit and corrections
- Increasing content volume on target pages
- Optimising the customer experience
- Internal link building
- Rich Snippet Audit
With a website that not only functions efficiently but also focuses on the customer’s overall experience, your traffic will not only increase, but it will also convert into leads and sales. The should be the objective for any SEO campaign.
We limit our service to one business per city. This allows us to focus on helping you take market share for your city and dominate your competition.
In this phase, we look at increasing your market share. Deliverables included in this phase are:
- Keyword research
- Keyword gap analysis
- Content strategy
- Content calendar
- Monthly blog post
- Blog posts optimised for engagement
Through high quality, engaging content, you’ll automate your lead generation, increasing your market share in your sleep. The objective of this phase is to solidify and expand your position.
Creation without promotion is pointless. If no one knows about your business, they can’t become your client.
In this phase, we ensure your business becomes known. Deliverables included in this phase are:
- Competitive research
- External link audit
- Link building strategy
- Link outreach
Getting other websites to link back to your website increase your authority in Google’s eyes and also provide you with an additional traffic stream. We’ve developed a process for acquiring these links in a legitimate way, steering clear of techniques that Google penalises.
What Our SEO Clients Say
Steven and his team have been looking after the SEO of our firm for a number of months now and we could not be happier with the service provided by Digimark. We are ranking #1 for our major searches and plan to continue to develop our digital marketing plan with Steven for years to come.
Thanks Steve! I don’t understand any of this website and SEO stuff. But I have seen results! so what ever your doing for my business please keep doing it! and thanks for trying to explain it all in a way I can try and understand it!
Fantastic professional service at an affordable rate, Steve has certainly made a huge difference to our business with his not only great advice but modern user-friendly web options. As the owner of a small business in a competitive market time is everything. Steve and his team deliver on time every time. For a dedicated local company, I can’t rate these guys enough Thank you Steve.
Frequently Asked SEO Questions
How Much Does SEO Cost?
SEO can be a significant investment for some small businesses. It is a long term strategy that usually requires thousands of dollars to be invested before you get a return. That being said, hiring a cheap service will be even more costly. If your SEO agency is charging you less than $750, they are just taking your money.
How long does it take to get in the first spot in Google?
SEO is a long term strategy. It usually takes 3-6 months to start seeing a result. Depending on the industry you are in and the quality of your website at the start of the campaign, on average, it takes 12 months to get to the top of Google.
Should I Stop SEO Once I Reach the Top of Google?
Google is constantly changing their algorithm. In order to stay at the top, you still need to be doing SEO. Further, your competitors will likely respond to you taking their valuable traffic and if you stop the SEO services, it will be easier for them to take your ranking.
Can You Guarantee Rankings?
There are no guarantees in SEO. Google only shares their guidelines, they don’t provide an exact blueprint. Some companies may guarantee you results and often these are the companies that use short term tricks that do get you quick results, but they do not last. Often, within a short period of time, Google bans the website entirely. We use ethical SEO, so while we can’t guarantee results, once you do achieve the top spot, it will be harder for your competition to take it from you.
Should I do Google Ads as Well as SEO?
We usually recommend Google Ads as an additional strategy to SEO. Google Ads get 30% of the clicks, so it is a great way to take market share for when you’re in the top spot. They are also a good way to get a return on investment early while you wait for your SEO to start working.
Do you work in Ipswich?
Yes. We provide SEO in Ipswich. The owner of Digimark, Steven Jaenke was also born in Ipswich.
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