Keywords to Avoid
It is not only important to understand how to find the best keywords but you should also have an understanding of the sort of keywords that you should avoid.
These are keywords that are pointless and will do nothing for your ranking. There are then even some keywords that could harm your ranking, so you do need to be cautious.
Below, we reveal some of the common keyword errors that a a lot of businesses are making today so that you do not make the same errors…
- Unrealistic keywords – There is only one place to begin, and this is with unrealistic keywords. A lot of niches are very competitive.
If you are just starting your business or your website, it can be extremely difficult to rank in those competitive niches.
Instead, you should not aim for the ‘head’ keywords just yet. This will come later. Instead, you should be focusing on keywords with low competition and long tail keywords.
Long tail keywords are typically a lot easier to rank for. For example, let’s say you are opening a website for your personal training business, it is going to be way too hard for you to purely rank for the term ‘fitness.’
Therefore, make sure your keyword more specific, whether this means incorporating your location or the areas of fitness that you specialise in.
- Focusing on one keyword per post – Another big mistake that a lot of people make is only focusing on one keyword per piece of content.
Yes, you should have a focus keyword. However, you also need to include additional keywords that are related to what you are writing about so that you increase the value and relevancy of your content.
- Choosing keywords that do not have traffic – Earlier, we discussed the importance of long tail keywords.
The reason why long tail keywords are effective is because they are very specific and so they boost conversion rates and, at the same time, keyword competition is going to be low.
However, you do need to make sure that you do not take things too far and go so specific whereby no one is searching for your keyword term online. There still needs to be traffic for the keyword that you select.
- Irrelevant keywords – You also need to stay away from keywords that are not relevant to your service or your target consumer base.
You always need to make sure that you are using the same sort of language that your customers would be using.
For example, if you sell dresses for gala events, people are going to be more likely to search for evening dress or gown, rather than searching for gala dresses.