How to Use Google Ads

Welcome to the dynamic realm of Google Ads, a tool that stands at the forefront of digital marketing innovation. Whether you’re new to the online advertising world or looking to refine your strategies, Google Ads offers a comprehensive suite of features designed to propel your brand to new heights. This guide is crafted to demystify the process of using Google Ads, from the initial setup of your very first campaign to leveraging advanced functionalities that can significantly enhance your online visibility.

Google Ads is more than just an advertising platform; it’s a bridge that connects your business to potential customers who are actively searching for what you offer. By understanding how to use Google Ads effectively, you’re not just advertising; you’re strategically placing your brand in front of users who are in need of your products or services, at the moment they’re most likely to convert. Whether you aim to increase website traffic, boost sales, or raise brand awareness, Google Ads can be tailored to meet your specific marketing objectives.

This introduction serves as your gateway into the world of Google Ads, setting the stage for a journey that will transform your digital marketing strategy. With a focus on clarity, directness, and educational value, our aim is to empower you with the knowledge and tools needed to navigate the Google Ads platform with confidence. Let’s embark on this journey together, exploring how to harness the power of Google Ads to elevate your online presence and achieve your marketing goals.

Understanding Google Ads

Embarking on your Google Ads journey begins with grasping the core components of the platform. Google Ads is a comprehensive tool that offers a variety of ad formats, each designed to meet different marketing objectives and reach your audience in unique ways. From Search Ads that capture intent in real-time to Display Ads that visually engage users across the web, understanding the nuances of each format is key to leveraging Google Ads effectively.

The Power of Search Ads

Search Ads are arguably the most direct way to connect with potential customers who are actively searching for what you offer. These ads appear alongside Google search results when someone types in a keyword related to your product or service. The beauty of Search Ads lies in their relevance and timing—they provide a solution precisely when users are seeking one. This immediacy makes Search Ads a fundamental element of digital advertising, allowing brands of all sizes to be visible at critical decision-making moments.

Navigating Performance Max Campaigns

Performance Max campaigns represent the evolution of Google Ads, harnessing the power of Google’s AI to automatically optimise your ad placements across all of Google’s channels. This means your ads can appear on YouTube, Google Maps, the Google Display Network, and more, all within a single campaign. Performance Max campaigns are designed to deliver your advertising goals by finding the best-performing channels and ad formats. By feeding the AI with your objectives, budget, and assets, you can take advantage of an optimisation process that continuously works to improve your results, making it an indispensable tool for advertisers aiming for maximum efficiency and reach.

The Reach of Display Ads

Display Ads take your advertising beyond the confines of search results, offering the ability to reach a broader audience through visual and interactive ads across the internet. Whether it’s websites, apps, or social media, Display Ads can appear where your potential customers are likely to be, even before they start searching for what you offer. This extensive reach makes Display Ads a crucial component of any advertising strategy, especially for building brand awareness and re-engaging visitors. With options for targeting based on interests, demographics, and more, Display Ads allow for creative and targeted campaigns that resonate with your audience on a different level.

Each of these ad formats offers distinct benefits, and understanding how to use them in harmony can significantly enhance your brand’s visibility and engagement online. Whether you’re looking to drive immediate sales or build long-term brand awareness, Google Ads provides the tools and flexibility to craft a strategy that meets your needs.

Setting Up Your Google Ads Account

Entering the world of Google Ads starts with setting up your account—a process that, while straightforward, requires thoughtful consideration of your business goals and audience. This section guides you through the initial setup, from the basics to tailoring your account settings to align with your specific objectives.

Establishing Your Advertising Goals

Before diving into the technical setup, it’s crucial to establish clear, measurable advertising goals. These goals will serve as the compass for your Google Ads campaigns, guiding every decision from bidding strategies to keyword selection. Whether you aim to increase website traffic, generate leads, boost sales, or enhance brand awareness, having specific objectives in mind will enable you to design more focused and effective campaigns. Set SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound—to ensure that your advertising efforts are directed towards tangible outcomes.

Identifying Your Target Audience

Understanding your target audience is foundational to the success of your Google Ads campaigns. Identifying who your ideal customers are, what they need, and how they search for solutions allows you to craft messages that resonate and target your ads more effectively. Google Ads offers robust tools for audience targeting, including demographics, interests, search behaviours, and more. By leveraging these tools, you can ensure that your ads reach the people most likely to be interested in your offerings. Consider creating buyer personas—a semi-fictional representation of your ideal customer—to refine your targeting strategies and make your ads more relevant and engaging.

Steps to Set Up Your Google Ads Account

  1. Sign Up: Visit the Google Ads website and click on the “Start now” button. Use your existing Google account or create a new one specifically for your business.
  2. Set Your Advertising Goal: Choose a goal that aligns with what you want to achieve, whether it’s getting more calls, increasing visits to your store, or driving traffic to your website.
  3. Select Your Business Name and Website: Provide your business name and the website you wish to promote. This information helps Google Ads tailor your advertising experience.
  4. Choose Your Geographic Target: Specify the locations where you want your ads to appear. You can target specific countries, regions, cities, or even a radius around a location.
  5. Define Your Product or Service: Enter keywords related to your business. These keywords help Google Ads suggest appropriate ad goals and guide your campaign setup.
  6. Set Your Budget: Decide on a daily budget for your ads. Google Ads will provide estimates for expected clicks or impressions, helping you make informed decisions.
  7. Create Your First Ad: Write your ad copy, including headlines and descriptions. Ensure it’s compelling and clearly communicates the value of what you’re offering.
  8. Choose Your Keywords: Select keywords that are relevant to your ad and what your potential customers are searching for. Use keyword research tools to refine your choices.
  9. Enter Billing Information: Finally, set up your billing details. Google Ads operates on a pay-per-click (PPC) basis, so you’ll only be charged when someone clicks on your ad.

By carefully setting up your Google Ads account with a focus on your advertising goals and target audience, you’re laying a solid foundation for successful campaigns that drive real business results. Remember, the key to success in Google Ads is not just in the setup but in ongoing management and optimisation based on performance data.

Crafting Your First Campaign

Launching your first Google Ads campaign is a significant step towards reaching your digital marketing goals. This section will walk you through the process, ensuring you make informed decisions from selecting the appropriate campaign type to setting your budgets and bids.

Choosing the Right Campaign Type

Google Ads offers several campaign types, each tailored to different marketing objectives and audience reach strategies. Understanding these options is crucial to selecting the one that best aligns with your goals:

  • Search Campaigns are ideal for businesses looking to increase visibility on Google Search results and capture users actively searching for related products or services.
  • Display Campaigns leverage Google’s vast network of websites to display visual ads, suitable for building brand awareness and reaching a wide audience.
  • Shopping Campaigns are perfect for e-commerce businesses wanting to showcase their products directly in Google’s shopping tab and search results.
  • Video Campaigns use YouTube and other video platforms to engage users with compelling video content, ideal for storytelling and brand engagement.
  • App Campaigns are designed to promote app installations across Google’s properties, including Search, Play Store, YouTube, and the Display Network.

Select the campaign type that most closely matches your immediate marketing objectives, whether it’s driving sales, generating leads, or increasing brand awareness.

Setting Budgets and Bids

Budgets and bids are fundamental components of your Google Ads strategy, directly influencing how often your ads are shown and your overall campaign performance.

  • Setting Your Budget: Decide on a daily budget you’re comfortable with, keeping in mind that Google Ads allows for flexibility. You can start small and adjust based on campaign performance and ROI. Consider your marketing objectives and the average cost per click (CPC) in your industry when setting your budget.
  • Making Informed Bidding Decisions: Google Ads offers several bidding strategies tailored to different goals, such as maximising clicks, impressions, or conversions. For your first campaign, you might start with a cost-per-click (CPC) bidding strategy to control costs while learning how your ads perform. As you gain more data and confidence, you can explore other bidding options like cost-per-acquisition (CPA) or return on ad spend (ROAS) to optimise for conversions or revenue.

Steps to Create Your First Campaign

  1. Log into Your Google Ads Account: Navigate to the Campaigns tab on the left-hand menu.
  2. Click the ‘+’ Button to Create a New Campaign: Select the goal that matches your marketing objective, such as sales, leads, or website traffic.
  3. Choose the Campaign Type: Based on your objective, select the campaign type that best suits your needs.
  4. Set Your Campaign Settings: Enter your campaign name, choose your target locations, set languages, and more.
  5. Define Your Budget: Enter your daily budget. Google will show you the estimated performance for your budget.
  6. Choose Your Bidding Strategy: Select a bidding strategy that aligns with your campaign goal, like CPC for beginning campaigns.
  7. Create Your Ad Group and Select Keywords: Group related ads together and choose keywords that are relevant to the ads in this group.
  8. Craft Your Ad: Write compelling ad copy that includes your keywords and a clear call-to-action (CTA).
  9. Review and Launch: Double-check all settings and details, then click ‘Save and Continue’ to launch your campaign.

Creating your first Google Ads campaign may seem daunting, but by following these steps and understanding the importance of choosing the right campaign type and setting realistic budgets and bids, you’re well on your way to achieving your marketing objectives. Remember, continual learning and optimisation based on campaign performance are key to maximising your ROI with Google Ads.

Designing Compelling Ads

Crafting ads that stand out in the crowded digital landscape is both an art and a science. Your ads need to not only capture attention but also inspire action. This section delves into the essentials of writing effective ad copy and leveraging ad extensions to enhance your ad’s appeal and functionality.

Writing Effective Ad Copy

Effective ad copy is the cornerstone of any successful Google Ads campaign. It’s your first (and sometimes only) chance to communicate your value proposition to your target audience. Here are some tips to help you craft compelling ad copy:

  • Understand Your Audience: Knowing what motivates your audience is key. What are their needs, desires, and pain points? Tailor your message to speak directly to them.
  • Highlight Benefits, Not Just Features: Focus on how your product or service improves lives. Benefits resonate more deeply than the mere specifications of what you’re offering.
  • Use Strong Calls to Action (CTAs): Your CTA should be clear and direct, telling users exactly what you want them to do next, whether it’s “Shop Now,” “Learn More,” or “Sign Up Today.”
  • Incorporate Keywords: Including relevant keywords in your ad copy not only helps with targeting but also makes your ad more relevant to your audience’s search queries.
  • Keep It Concise and Clear: With limited space, your message needs to be concise. Every word counts in making an impact and conveying your message effectively.

Utilising Ad Extensions

Ad extensions are a powerful feature within Google Ads that allow you to expand your advertisement with additional information, providing more reasons for prospects to choose your business. They can significantly improve your ad’s performance by increasing its visibility and click-through rate (CTR). Here’s how to utilise them effectively:

  • Sitelink Extensions: Add links to specific pages on your site beneath your ad, like special offers, product categories, or contact pages. This helps users find what they’re looking for with ease.
  • Call Extensions: Incorporate your phone number, enabling mobile users to call you directly from the ad. This is particularly useful for businesses where immediate contact is advantageous.
  • Location Extensions: Show your business address, phone number, and a map marker within your ad. This is essential for driving foot traffic to local businesses.
  • Callout Extensions: Highlight unique selling points or offers, such as free shipping, 24/7 customer service, or discounts. These add value to your ad without requiring additional clicks.
  • Structured Snippet Extensions: These allow you to showcase specific aspects of your products or services by selecting a predefined header (e.g., Services, Brands, Courses) and listing items.

By designing ads that not only stand out visually but also resonate with your target audience’s needs and desires, you set the stage for increased engagement and conversion rates. Writing effective ad copy and smartly utilising ad extensions are key strategies in this process, making your ads not just seen, but acted upon.

Keyword Strategy for Google Ads

Mastering keyword strategy is essential for the success of your Google Ads campaigns. Keywords are the foundation of PPC advertising, acting as the bridge between your ads and your audience’s search queries. By researching, selecting, and optimising your keywords effectively, you can enhance ad performance, improve relevance, and increase ROI.

Understanding Keyword Types

Google Ads offers several keyword match types, each with its own advantages and use cases. Understanding these types will help you refine your targeting and control which searches trigger your ads.

  • Broad Match: This is the default match type that reaches the widest audience. Broad match keywords trigger your ads for searches that include misspellings, synonyms, related searches, and other variations. While broad match keywords can increase traffic, they may also attract irrelevant clicks, so monitor performance closely.
  • Phrase Match: Phrase match offers more control, allowing your ad to show for searches that include your exact keyword phrase or close variations of it, in the same order, but possibly with additional words before or after. This match type strikes a balance between reach and relevance.
  • Exact Match: Exact match keywords provide the highest level of targeting precision. Your ads will only show for searches that are the same as, or very closely related to, your keyword. This match type is ideal for targeting specific queries and increasing ad relevance, but it may limit traffic volume.

Leveraging Long-Tail Keywords

Long-tail keywords are longer, more specific phrases that are less common but highly targeted. Here’s why they are an essential part of your keyword strategy:

  • Highly Targeted: Long-tail keywords correspond closely to the specific queries potential customers use when they’re closer to a point of purchase or when they’re using voice search. This specificity means that users who click on your ads are more likely to be interested in what you’re offering.
  • Less Competition: Because they are more specific, long-tail keywords often have less competition than shorter, more generic keywords. This can result in lower cost per click (CPC) and better ad positions.
  • Improved Ad Relevance: Using long-tail keywords in your ad campaigns can significantly improve ad relevance, leading to higher Quality Scores. Google rewards ads that are highly relevant to user queries with lower costs and better visibility.

Implementing Your Keyword Strategy

  1. Keyword Research: Use tools like Google Keyword Planner to find keywords related to your business. Look for both high-volume keywords and long-tail keywords that match your target audience’s search intent.
  2. Selection and Grouping: Select keywords that align with your advertising goals and group them by theme. This helps in creating more targeted ad groups and relevant ad copy.
  3. Optimisation: Regularly review the performance of your keywords and adjust your strategy as needed. Remove underperforming keywords, add new ones based on search trends, and experiment with different match types to optimise your campaigns.

By understanding the different types of keywords, leveraging long-tail keywords for specificity, and continuously optimising your keyword strategy, you can significantly enhance the performance of your Google Ads campaigns. This strategic approach ensures that your ads reach the right audience at the right time, maximising both relevance and ROI.

Optimising Landing Pages for Conversions

The success of your Google Ads campaigns doesn’t just hinge on the ads themselves but also on the quality and effectiveness of the landing pages they lead to. A well-optimised landing page can significantly boost conversions by providing a seamless and engaging user experience that aligns with your ad’s promise. Here’s how you can ensure your landing pages are primed for conversions, focusing on design, content, and user experience.

Aligning Ad Copy and Landing Pages

Consistency between your ad copy and landing page content is crucial for maintaining trust and relevance. Users click on an ad based on the promise or offer presented. If the landing page doesn’t closely match that expectation, it can lead to confusion and a higher bounce rate. To avoid this, ensure that:

  • The headline and primary messaging of your landing page reflect the offer mentioned in the ad.
  • The style and tone of your ad copy carry through to the landing page, providing a cohesive user experience.
  • Any specific offers, products, or services highlighted in the ad are prominently featured on the landing page.

This alignment reassures users that they’ve come to the right place and encourages them to take the next step in the conversion process.

Improving Landing Page User Experience

The user experience (UX) of your landing pages plays a pivotal role in conversion rates. A page that is easy to navigate, fast-loading, and visually appealing is more likely to retain visitors and encourage conversions. Consider these tips for enhancing UX:

  • Mobile Optimisation: With the increasing prevalence of mobile browsing, ensure your landing pages are responsive and load quickly on all devices. A mobile-friendly page not only improves user satisfaction but is also favoured by Google’s ranking algorithms.
  • Clear Call-to-Action (CTA): Your CTA should be bold, clear, and easy to find. Use action-oriented language that tells users exactly what you want them to do, whether it’s “Buy Now,” “Sign Up,” or “Get a Free Quote.”
  • Simplify the Design: Avoid cluttered designs that can overwhelm or confuse visitors. Use a clean, straightforward layout that highlights your offer and makes the value proposition clear.
  • Load Time: Page speed is a critical factor for both SEO and user experience. Use tools like Google’s PageSpeed Insights to analyse and improve the loading times of your landing pages.
  • Test and Refine: Use A/B testing to experiment with different elements of your landing page, such as headlines, images, CTA buttons, and layouts. This data-driven approach allows you to refine your pages based on what works best for your target audience.

By aligning your ad copy with your landing page content and focusing on improving the user experience, you can significantly increase the likelihood of conversions. Remember, your landing page is an extension of your ad and often the first detailed interaction potential customers have with your brand. Making this experience as positive and relevant as possible is key to converting interest into action.

Monitoring and Adjusting Your Campaigns

Successful Google Ads campaigns require ongoing attention and adjustment. By regularly monitoring your campaigns and analysing performance data, you can make informed decisions that enhance efficiency, reduce costs, and improve overall campaign effectiveness. Let’s delve into how you can keep a pulse on your campaigns and optimise them for maximum performance.

Key Performance Metrics to Watch

Several key performance metrics are essential for gauging the success of your Google Ads campaigns. Keeping an eye on these metrics will help you understand how your campaigns are performing and where adjustments may be needed:

  • Click-Through Rate (CTR): CTR measures the percentage of people who click on your ad after seeing it. A low CTR may indicate that your ad is not relevant or compelling to your target audience.
  • Conversion Rate: This metric shows the percentage of clicks that result in a desired action, such as a purchase, sign-up, or download. A low conversion rate could suggest issues with your landing page or the offer itself.
  • Cost Per Click (CPC): CPC tells you how much you pay, on average, for each click on your ads. Monitoring CPC helps you manage your budget and understand the competitiveness of your keywords.
  • Quality Score: Google’s Quality Score evaluates the relevance and quality of your ads and keywords. A higher Quality Score can lead to lower costs and better ad positions.
  • Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on your ads. It’s crucial for understanding the profitability of your campaigns.

By focusing on these metrics, you can identify areas of success and opportunities for improvement. Regular analysis allows you to allocate your budget more effectively and achieve a better return on investment.

A/B Testing for Ad Optimisation

A/B testing, or split testing, is a powerful tool for optimising your Google Ads campaigns. By comparing two versions of your ad or landing page, you can determine which one performs better and make data-driven decisions to enhance your campaign’s effectiveness. Here’s how to approach A/B testing:

  1. Select One Variable to Test: This could be the ad headline, description, image, landing page layout, or CTA. Changing one variable at a time ensures that you can accurately attribute any difference in performance to that specific change.
  2. Create Two Variants: Develop two versions of your ad or landing page, each with the variable you’re testing altered in one version.
  3. Split Your Audience: Ensure that your audience is randomly divided between the two variants to get unbiased results.
  4. Monitor Performance: Use Google Ads tools and analytics to track the results of each version, focusing on your key performance metrics.
  5. Analyse and Implement: Determine which version performed better and use those insights to optimise your ads. Implement the successful elements into your campaigns, and consider testing other variables to continue refining your approach.

Regular monitoring and A/B testing are critical for the ongoing success of your Google Ads campaigns. By understanding key performance metrics and leveraging split testing, you can make informed adjustments that lead to better results, higher ROI, and more effective use of your advertising budget.

Advanced Google Ads Strategies

As you become more familiar with Google Ads, leveraging its advanced strategies and features can significantly enhance your advertising efforts. Moving beyond the basics, let’s explore how Smart Bidding and retargeting can elevate your campaigns to new levels of efficiency and effectiveness.

Utilising Smart Bidding for Efficiency

Smart Bidding is a set of automated bid strategies that use machine learning to optimise for conversions or conversion value in each and every auction—a feature Google refers to as “auction-time bidding”. Smart Bidding strategies include Target CPA (Cost Per Acquisition), Target ROAS (Return On Ad Spend), Maximise Conversions, and Enhanced CPC (Cost Per Click). Here’s how Smart Bidding can benefit your campaigns:

  • Time-Saving: By automating bid adjustments, Smart Bidding saves you time, allowing you to focus on other aspects of your campaign management.
  • Improved Performance: Smart Bidding adjusts bids based on a wealth of contextual signals, including device, location, time of day, language, and operating system, aiming to improve the likelihood of conversion.
  • Advanced Learning: Over time, Smart Bidding gets better at predicting which bid adjustments will lead to conversions, potentially improving your campaign ROI.

To make the most out of Smart Bidding, ensure you have enough conversion data for the algorithms to learn from, set clear goals, and regularly review performance to adjust your strategy as needed.

Retargeting with Google Ads

Retargeting (or remarketing) is a powerful way to reconnect with individuals who have previously interacted with your website or mobile app but didn’t make a purchase or complete a desired action. Here’s why retargeting is an essential component of your Google Ads strategy:

  • Increased Conversion Rates: Retargeting targets users who are already familiar with your brand and have shown interest in your products or services, often leading to higher conversion rates.
  • Brand Recall: Regularly appearing in front of your audience helps keep your brand top of mind, increasing the likelihood that they’ll choose you when ready to make a decision.
  • Customised Messaging: You can create tailored ads based on the specific products or pages users visited, making your messaging more relevant and compelling.

To get started with retargeting, create a remarketing list in Google Ads based on user behavior on your site. Then, craft targeted ad campaigns that speak directly to the interests and needs of these segments. Remember to monitor the performance of your retargeting campaigns closely and refine them for better results over time.

By incorporating advanced strategies like Smart Bidding and retargeting into your Google Ads campaigns, you can not only save time and effort but also significantly improve the effectiveness of your advertising. These strategies allow for more precise targeting, efficient budget allocation, and ultimately, better conversion rates and ROI.

Key Takeaways:

The journey through Google Ads is a comprehensive one, offering a multitude of strategies and tools designed to meet various advertising objectives and challenges. As we’ve explored the facets of Google Ads, from the basics of setting up and crafting your first campaign to diving into advanced strategies like Smart Bidding and retargeting, several key takeaways emerge:

  • Versatility and Range: Google Ads’ versatility allows advertisers to leverage a wide array of ad formats, including search ads, display ads, video ads, shopping ads, and the innovative Performance Max campaigns. This range ensures that businesses of all sizes and sectors can find effective ways to reach their target audience.
  • Foundation of Success: The success of any Google Ads campaign begins with setting clear, measurable goals and having a deep understanding of your target audience. These foundational steps are critical in guiding the strategic decisions you make, from keyword selection to ad placement and targeting.
  • Importance of Ad and Landing Page Quality: Crafting compelling ads that resonate with your audience and designing optimised landing pages are pivotal for campaign success. The alignment between ad copy and landing page content, along with a focus on user experience, can significantly influence conversion rates.
  • Strategic Keyword Use: Effective keyword strategy, including the selection and optimisation of keywords, is vital. Utilising a mix of keyword types and leveraging long-tail keywords can enhance ad relevance and performance, leading to better engagement and conversions.
  • Ongoing Monitoring and Adjustment: The dynamic nature of Google Ads requires regular monitoring and adjustments. Key performance metrics offer insights into campaign performance, enabling data-driven decisions to refine and optimise your advertising efforts continually.
  • Leveraging Advanced Features: Embracing advanced strategies such as Smart Bidding and retargeting can automate and enhance the efficiency and effectiveness of campaigns. These tools allow for more sophisticated targeting and bidding strategies, further improving ROI.

In summary, the effectiveness of Google Ads as a marketing tool is unparalleled, offering businesses the flexibility to create tailored, impactful advertising campaigns. By understanding and applying the principles outlined in this guide—from the basics of setting up your account and creating your first campaign to utilising advanced features and strategies—you can maximise the potential of Google Ads to drive significant results for your business.

Wrap-Up:

As you set forth on your Google Ads journey, take with you the insights and strategies detailed throughout this guide. Armed with a comprehensive understanding of how to navigate Google Ads’ versatile platform—from initial setup and campaign creation to employing advanced bidding strategies and retargeting techniques—you’re well-prepared to make a significant impact on your digital marketing efforts.

The path to Google Ads mastery is one of continuous exploration and adaptation. The digital marketing landscape is ever-evolving, and so the strategies that work today may need to be adjusted tomorrow. Embrace this dynamic environment with a commitment to ongoing learning, vigilant testing, and meticulous optimisation of your campaigns.

Remember, the essence of Google Ads success lies not just in the tools and technologies at your disposal but in your ability to harness these resources thoughtfully and strategically. Keep your business goals at the forefront, stay attuned to your audience’s needs and behaviours, and remain flexible in your approach.

By approaching Google Ads with a mindset geared towards experimentation and learning, you can uncover valuable insights that lead to improved performance, higher ROI, and ultimately, greater success in your advertising endeavours. Here’s to your success on Google Ads—may your journey be marked by continuous growth, learning, and exceptional results.

Digimark.

About The Author

Meet Steve Jaenke, the digital mastermind who’s been ahead of the game for over two decades! As an early adopter of SEO, Steve saw the power of Google and made it his mission to help SMEs unlock its full potential. As a result, he’s become a leading expert in the field, and it’s no surprise that he’s been a finalist in the Global Search Awards in 2021 and 2022.

But Steve’s influence doesn’t stop there – he’s also a recurrent judge for the Australian Web Awards, sharing his expertise and experience to help others succeed. With his deep understanding of the digital world and his passion for helping others, Steve is the go-to guy for anyone looking to level up their online presence.

So, whether you’re a small business owner looking to increase visibility online or a digital marketer looking to stay ahead of the curve, Steve Jaenke is the expert you need to know!

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