Welcome to the Digiverse

Digital marketing advice to help you grow and scale your business

Keyword Research

Keyword ResearchTable of Contents1.What are keywords? 2.What is keyword research? 3. Why is Keyword Research important? 4. How...

The Great AU Domain Experiment

The Great AU Domain ExperimentTable of Contents1. Aim 2. Hypothesis 3. Method 4. Results 5. Discussion 6. ConclusionRelated...

5 Essential Strategies for Improving Your SEO

If you’re just starting to improve your site’s SEO, it can often appear to be an insurmountable task.

Now, on one hand, there’s a wealth of information out there, which is a massive help. On the other hand, however, with so many SEO tips and techniques on offer, as a beginner, it’s almost impossible to determine which ones to implement and which to ignore.

Fortunately, the fundamental principles of search engine optimisation remain the same, so, for this post, we’ve condensed them down into 5 essential strategies that will most impact your website’s search engine rankings.

Looking to grab the top positions in Google? Read on…

What is SEO?

When it comes to growing your business online, there isn’t a more potent weapon to have in your marketing arsenal than SEO. Search engine optimisation (SEO) is the most effective, cost-efficient, long-term strategy for attracting customers through the internet, so a well-designed SEO strategy should be the backbone of any serious digital marketing strategy.

An Opportunity in the Rough

You are missing an opportunity if you’re not doing this.

Yesterday, Martech released an article titled, ‘How technology is enabling community marketing’. In it, Kim Davis, the author, describes her experience of using online communities to create offline engagements. Pre-Covid, this was quite easy, using sites like Meetup, or even Facebook and LinkedIn events to organise local networking events.

Post-Covid, organising offline events has become more challenging, yet the need for community has never been stronger. Being a part of something is about as human is it comes. People want to associate themselves with other people who are like them. In his book, Sapiens, Yuval Noah Harari suggests that this sense of community is the very essence of what made us successful as a species.

Is this the end for Google?

In late 2020 it was announced that Apple were working on a Search Engine to rival Google, Bing and other search engines (mostly Google). Almost a year later, it’s been released in iOS 15 as an extension of Spotlight. For those that don’t know what Spotlight is, it’s a native app in Apple that provides local search functionality (files, images, etc).
While Android and Windows have a similar native search with web capabilities, the key difference between these and Spotlight is that Spotlight doesn’t use Google to display the results. It has its own search engine, and it also doesn’t require a browser to search.

How To Create Your Company’s Core Values

Core values are a crucial part of your company’s brand and identity. They help to define your purpose as an organisation, set you apart from your competition, and assist you in making constructive decisions. This, in turn, allows you to make better use of finite resources like your time, money, and employees.

The question is, how do you actually go about creating your company’s core values? How do you know which values best represent your company? Though it’s not quite as simple as throwing a collection of inspiring words or phrases together, it also isn’t as herculean a task as you might believe.

This post explores how to create core values for your company and how those values will positively impact your company.

How to Write SEO-Friendly Blog Posts

You may already know that writing blog posts will help you rank higher on Google.

And you have a pretty good idea of what you’d like to educate your audience on.


You don’t know how to make your blog posts SEO-friendly.

Okay, there’s keyword research, but how do you choose the right ones? What about links? And what other aspects of your blog should be optimized?

We totally get it – SEO may sound like rocket science at the beginning.
However, with these five actionable tips, you’ll be able to craft an excellent SEO-friendly blog post in no time. Enjoy the read!

Are you using the digital universe correctly?

The digital universe has provided us with a level playing field. Before the internet, marketing and advertising was reserved for big businesses who had big budgets to spend on TV, Radio, and other traditional forms of marketing.

How to Create a Powerful Mission Statement

One of the key factors in running a successful business is having a well-defined purpose. A purpose gives your business a clear direction. It helps to focus your finite attention and resources: it prevents you from becoming distracted and veering off track. A purpose also helps to distinguish you from your competition: it communicates how you intend on doing things differently. A mission statement is an excellent way of communicating that purpose.

Brands who act like news publishers win

I don’t want to sound like a broken record, but it’s noisy out there. While the digital world provided small business the opportunity to compete in an equal playing field, it also meant that every single business owner has no barrier to entry other than an internet connection and a laptop.

Digital has also allowed for the creation of businesses en masse, making the world not only noisy, but crowded as well. This has made it even more important to stop, take a step back, and really look at who you are, who your customer is, and what the problem you are trying to solve for them is.

How to Create an Inspiring Vision Statement

A vision statement is a key part of a company’s brand and overall identity. It’s a clear and bold declaration of what a company stands for and what they aspire to be in the future. An inspiring vision statement provides a business with a greater sense of direction and distinguishes it from its competition – both in the minds of consumers and its employees.

How To Develop a Brand Strategy

Take a moment to think about your favourite brands. Whether they’re food and drink, clothing, consumer electronics or automobile brands, consider your reasons for returning to them time and time again. Think about the kind of words you’d use to describe each of your preferred brands and, more specifically, how you feel when you remember your experiences with your products or services.

How to Create a Compelling Brand

To succeed in today’s an increasingly-competitive marketplace, you need to stand out- and the most sure-fire way to do that is to develop a strong brand.

A compelling brand helps attract new customers, giving them a reason to select the products and/or services that you offer over those that your competitors have available. Unfortunately, most business owners think that a brand extends as far as a logo, a couple of colours, and, maybe, a tagline -you’re your brand is so much more than that.

Goal Setting

One of the biggest mistakes that business owners make when approaching their marketing is not setting goals.

Setting goals crystallises your thoughts, actions, effort, and attention, which makes everything you do to market your business far more meaningful. Goals also gives you a long-term perspective, making it easier to overcome obstacles in the short term. They grant you the invaluable ability to put challenges and disappointments in their proper perspective.

Your Website: The Hub of Your Digital Marketing Strategy
Your Website: The Hub of Your Digital Marketing Strategy

Your website is your shop front, the main entrance to your business – the ‘face’ of your business. Despite this, all too many businesses treat it like a glorified brochure. In reality, without an effective, user-friendly website, you don’t have much of a digital marketing strategy.

Divi Vs Gutenberg Experiment

Divi vs Gutenberg ExperimentTable of Contents1. Aim 2. Hypothesis 3. Method 4. Results 5. Discussion 6. ConclusionRelated...

What is Digital Marketing

When you take a little time to understand it better, you’ll soon realise that you’re already familiar with many of the tools and technology found within digital marketing. Shortly after that, you’ll discover the vast number of ways digital marketing can help you generate more leads, build brand awareness, and communicate with your target audience more effectively.

How to Future Proof Your Accountancy Firm

Dating back thousands of years to ancient Rome, Egypt, and even Babylon, accountancy is one of the world’s oldest professions. Better yet, in the last 100 years or so, it also became one of the most reliable professions: accountants are essential to modern businesses. But that’s all starting to change.

How to Find New Clients for Your Accounting Firm

One of the biggest challenges for any accounting firm, as with any business, is consistently getting new clients through the door. With so many options for promoting your business, and all of them requiring your time, energy, and resources, it’s easy to get overwhelmed. So in order to make things simpler, we’ve detailed some of the best ways to find new clients for your accounting firm.

The Secret to Creating More Engaging Content

Maybe you’ve created content in the past and it hasn’t resonated with your readers, or maybe you’re looking at getting started. Either way, this article will cover what makes content engaging, and if you stick with us until the end, we’ll disclose our secret formula for creating great content.

Top 10 Mistakes Accountants Make With Their Marketing

The old adage is true, ‘Nothing is certain except death and taxes‘. Everyone has to pay tax and accountants try to minise the amount of tax each person pays. It’s easy to look at this and think that everyone is a potential client. After all, if everyone has to pay taxes, you’re only limited by the number of hours in a day, right?

How to Define Your Target Market

When it comes to marketing your business, your ultimate objective is to connect with your target market as much as possible. You need to have as clear a picture as possible of the consumers most likely to purchase your products and services.

How to Build Trust Online

In an era where almost 50% of Australians make purchases online, there’s more scope than ever to go into business for yourself without the crippling overheads that come with establishing a business presence in a physical space.


Instead of your receptionist taking selfies and posting on Facebook, you can actually get them to do SEO. It’s super easy, it’ll help you rank, and if you do end up going with an SEO company, they can just come in and rank you a lot faster.

How can email marketing help with SEO?

Our marketing efforts don’t live in silos. When we put an effort into one channel, it should directly affect, or at the very least influence one or more other channels. It’s efficient. And so you may wonder, how can my email marketing possibly help me with SEO?

Local SEO: Your Guide To Ranking In Your City

Businesses are starting to understand the importance of ranking on Google and other search engines. The primary aim of SEO is to increase a business’ visibility to a specific target audience – this can be incredibly useful for new businesses as well as more established businesses.

How To Write Content

Even the best content will fall through the cracks if users aren’t aware of it, so publicising your content and making it easily available is vital. The vast majority of users begin their search for content on Google, so making sure your content satisfies the search engine’s requirements is a good tactic.

10 Ways to Improve Your Website Credibility & Why It Matters

Credibility matters. Your website could be one of the only connections your prospects have to you. They don’t know if you are trustworthy. They don’t know if you know what you’re talking about. Yet, when you can establish that you’re a credible company and resource, then you’re golden.

What Are Backlinks

Backlinks come in various forms, but the most coveted of all are “authority backlinks”. These are the ones that have the most impact on your SEO and ultimately your income. But how do you get these elusive backlinks? That’s one of the biggest questions that plagues business owners

Lead Generation

Business owners know that the single most important activity they can engage in is building leads. This can be the difference between success and failure. However, because the term has been thrown around in many different arenas, it is necessary to define what exactly a lead is

How To Use Google Analytics

Google Analytics, also commonly referred to as GA, is one of the many services offered by the search engine giant, Google. It is primarily a resource that is used to measure the performance of websites using statistics. For a walkthrough and explanation of what Google Analytics is, check this out

How To Get More Traffic To Your Website

Of all the things a business needs in order to be successful, how to get more website traffic is at the very top of the list. But not just any traffic. What you’ll need in order to achieve success is targeted traffic. That means people who are seriously interested in your services.

How To Do Social Media Marketing

When you think about social media you probably already have images in your mind of Facebook. Social media is much more than this. It’s what you do with any platform that makes it “social media”. It’s another way for you to distribute your information and communications to a wider audience.

Data Analytics: Making Sense of The Data

There are digital analytics tools available to help companies create reports and dashboards, but often the problem is only further compounded with the data being spread over a number of these tools. This often leads to unclear insights, wasted resources and undesirable business outcomes.