“Don’t Optimize For Conversion,
Optimize For Revenue.”
– Neil Patel
Collect and evaluate the data on your website to gather a baseline to work from.
Develop a hypothesis based on your baseline data and research.
Determine how the changes to your website performed in comparison to initial expectations.
Research possible solutions for why your website isn’t converting as expected.
Test your hypothesis by implementing the changes to your website.
Make changes to your website based on what you learnt, then repeat the cycle.