Doll’d Up Loc’d Up was born out of necessity; one of the founders, Beth, needed to maintain her dreads and was tired of taking the long journey to Brisbane do so. Instead of resigning to her fate, she started a business with her friend and co-founder, Samira.
To provide ‘dreadheads’ in Toowoomba with a local studio where they can maintain their dreads. They help guide ‘dreadheads’ toward better dread maintenance and care.
Their Value Proposition
Doll’d Up Loc’d Up saw an opportunity to fill a need in the community and have been met with success because of it. They provide Toowoomba with a service that simply wasn’t available in a specialised way.
The studio is laid-back and has a good vibe. While many would be quick to judge based on traditional stereotypes, the team demonstrate a high level of business acumen.