Have you already tried marketing your business, but don’t know why it isn’t working? Before trying anything else, find out where your marketing is failing.
We’ll Show You How It’s Done
Marketing is about building and nurturing relationships. The first step in the process is determining who your ideal customer is. Once you have done that, we help you figure where they are, Facebook? LinkedIn? Offline? After this, we help you create a marketing funnel to attract in prospects, create engagement and nurture them into leads and clients.
Set S.M.A.R.T Goals
The difference between a goal and a dream is that goals rely on a plan, dreams do not. With our marketing strategy consultation, we help you set S.M.A.R.T goals to set steps toward achieving what you want for your business. S.M.A.R.T goals are specific, measurable, attainable, realistic and timely goals, that is, they are not vague such as, I want to be successful in business. Instead, they demonstrate exactly what you want to achieve, I will serve 50 clients by the end of 2019. This is measurable, specific steps can be taken to attain this result and it is time sensitive.
Test The Strategy
Developing a strategy without execution is pointless. You can plan a great meal, but if you don’t cook it, you’ll remain hungry and the same is true for your business. The best strategy in the world will only work if you do too.
Map Out The Customer Journey
Most marketing strategies fail because they are not targeted toward the right customer. We help you map out not only who your target audience is, but what steps they take to move from stranger to advocate. By defining the customer journey, you will have a better idea of the different stages they customer can be in and tailor a marketing strategy around each of these different stages.
During this process, we help you identify audience personas so as to better target your message across your website, social media accounts and advertising. Through examining the demographics and psychographics of your audience, you will be better able to build comprehensive campaigns on a firm foundation.
There is an ever-growing range of tools you can use to help market your business, it can be hard to choose the right ones. We help you sift through the tools and choose the right ones for your stage of business.
Analyse The Results
Effective marketing strategy is about building from strength to strength, learning from each iteration and improving upon it. That’s why we have a strong focus on data analytics, analysing the results of each marketing campaign, reviewing the strategy and implementing changes.