Utilise the influence of social media
Social media is an online form of word-of-mouth marketing. People will often ask their friends for their opinion on a service when they are looking for something in particular. They will review brands and follow those they like. Thus, having a social media presence can be a great way to build awareness and increase your client base.
There are a lot of social media platforms available, but the most common are Facebook, Instagram, Twitter, and LinkedIn. YouTube is also useful, but isn’t really considered a social media platform. Discovering where your customers are and focusing on that platform will be more effective than trying to post on all platforms.
Social media is a great place to interact with your prospects and existing clients. It isn’t about flogging your brand and trying to make as many sales as possible. Social media is about building relationships and spreading awareness of your business.
If you provide a lot of value to your followers on your social media platform of choice, you can even become an influencer in your industry, with people referring you to their friends and family based on reputation and trust.
Provide Excellent Customer Service
The above strategies are reliant on you provide a great service to your clients. If you develop a bad reputation and lose your clients’ trust, it will be a long road to regain this. People are paying more and more attention to Facebook and Google reviews, and sometimes making decisions based on these reviews. Serve your clients well, and your marketing efforts won’t be for naught.
Measure Your Marketing
Building a marketing strategy is easy, but finding one that actually works is a whole different ball game. The only way you are going to determine how effective your marketing is at improving your customer acquisition process and growing your business is by measuring your successes and failures. To do this, you should ascertain your current position to create a benchmark. Determine how many clients are you getting in each month, quarter, year.
Next set a key performance indicator for each strategy with specific timeframe and number of acquisitions. Once the timeframe has been reached, review the performance of the campaign and determine what methods were effective and what methods were not.
Growing your business is one of the most important things you can do for longevity. Without marketing however, you are reliant on referrals to keep your business going. Take control of your businesses direction and take action by implementing a marketing strategy, either yourself or hire a professional.