Keyword Research Process
1. Create a List of Relevant Topics
Use your services to start the process and then branch out further into your industry in general to create ideas for topics.
2. Identify Keywords for Each Topic
Each topic will get its own list of keywords derived from the topic.
3. Find Related Keywords or Phrases
Use tools to generate keyword and phrase variables to add to your list. Ubersuggest is a great tool to use.
4. Group Keywords
This process helps you to focus on your campaigns by identifying main keywords and supporting keywords.
5. Check Competition and Cut Down Your List
Establish the relationship of demand to competition, which is the estimated global search impressions divided by the number of exact match search results.
An effective keyword strategy can elevate the success of all your online marketing campaigns and in some instances the success of your campaigns totally rely on your keyword strategy. It is an important element in your marketing strategy that should be given the correct amount of investment in time and effort.