Traffic to your website is one of the most important things you need to succeed in business. Not just any traffic, but traffic that is targeted; visitors that will actually benefit from your service and are in a position to or will in the future be in a position to purchase your services. So, how do you attract this kind of visitor? How do you attract more visitors to your website and convert them into paying customers? That’s what this article sets out to address.
There are a number of ways that you can get more visitors to your website. Pay-Per-Click (PPC) Advertising and Search Engine Optimisation (SEO) are a couple of good examples. Showing up in Google Search for specific search queries, otherwise known as keywords, will help to get you in front of a person when they are searching for your service and likely increase the chances of a purchase. Other ways that you can get more traffic to your website is through blogging, creating a podcast, creating helpful videos, answering questions on industry relevant forums and/or social media, offering product testimonials/endorsements, and creating helpful tools.
The best traffic generation methods will have you do a lot of work in the beginning, but pay dividends over the long term. Tools, eBooks and templates are some of the better options here, along with SEO. Once you find a method that generates traffic, don’t stop. Keep trying to find better, easier ways to attract more visitors to your site and soon you’ll find you have more leads than you can poke a stick at.
How Does SEO Work
Search engines like Google, Yahoo and Bing use advanced robots that gather the information on every website, looking at the design and gathering every bit of content it can find. From this information, they create an index for every website that is compared to an algorithm that separates the wheat from the chaff. You don’t want to be the chaff.
For example, when you search for “Best Accountant in Toowoomba”, the top results are the ones that are using the best SEO methods from Google’s perspective. When your business is in the first page of the search results for a particular keyword, it doesn’t just increase the site traffic, but also directs the right people to your website; People that are looking for your services.
How can your business benefit from SEO
The stats are in, 75% of internet users never go past the first page. In fact, 53% of all clicks go to the first search result. Another study found that 92% of consumers read online reviews when evaluating the reputation of a local business. This information supports the idea that building and maintaining a strong online presence is a vital element in your marketing strategy.
Using SEO in your marketing strategy has become widely adopted as a digital marketing strategy because of its effectiveness. The benefits of using SEO are vast and can do a great deal for your business. Below are some of the key benefits of SEO that we’ve seen so far.