Enhanced Knowledge of Your Business and Competition
SEO also helps build a better understanding of your industry, especially when it comes to you competition. Part of optimising your website for Google involves having a look at your competition’s website, see what is working for them, and replicate it. This has been proven time and time again to provide a substantial advantage, giving the SEO optimised business the lion’s share.
Increases in Traffic
Better return on Investment than Ads
SEO on the other hand draws visitors to your website naturally. These visitors are already looking for your services and when they click on your link in the search result, they are more likely to convert.
Higher Brand Awareness
SEO can build the credibility of your business in many different ways. Link building and content writing are some of the ways you can build credibility. By producing relevant, good quality content and getting other websites to link to it, you are showing Google that you are an authority in your industry. Furthermore, by creating relevant, good quality content, your visitors will be more likely to visit more often and may in fact make a purchasing decision.