It is so frustrating when no one notices the excellent work you’re doing. You have your website redesigned, you send out fliers, advertise in the yellow pages and even use Google Adwords from time to time. The most that you hear is crickets.
Having a website alone cannot guarantee the success of your business on the internet. If your prospects have a limited way of discovering that your website exists, no matter how perfectly-made and practically diverse your website is, it will be worthless if you can’t be found in Google. Getting a website from zero to a few hundred or even a few thousand visitors a month is not easy, but it is undoubtedly doable – by doing one simple thing…learn about SEO.
What is SEO
SEO stands for Search Engine Optimisation and it may only be three letters, but it can make or break businesses in the digital landscape that is the 21st century. You may have seen or heard about SEO and how important it is to digital marketing. In this article, we investigate why every business has got to have it to attract visitors to your website. But what does SEO really mean?
SEO is the process of creating changes to your website, particularly the content, in order to rank higher in Google. It also involves activities off your website, including social media engagement and building links back to your website. By optimising your website with high-quality keywords and building links that make it easier for Google to discover, analyse and index the pages of your website increases your exposure in the organic search results.
How Does SEO Work
Search engines like Google, Yahoo and Bing use advanced robots that gather the information on every website, looking at the design and gathering every bit of content it can find. From this information, they create an index for every website that is compared to an algorithm that separates the wheat from the chaff. You don’t want to be the chaff.
For example, when you search for “Best Accountant in Toowoomba”, the top results are the ones that are using the best SEO methods from Google’s perspective. When your business is in the first page of the search results for a particular keyword, it doesn’t just increase the site traffic, but also directs the right people to your website; People that are looking for your services.
How can your business benefit from SEO
The stats are in, 75% of internet users never go past the first page. In fact, 53% of all clicks go to the first search result. Another study found that 92% of consumers read online reviews when evaluating the reputation of a local business. This information supports the idea that building and maintaining a strong online presence is a vital element in your marketing strategy.
Using SEO in your marketing strategy has become widely adopted as a digital marketing strategy because of its effectiveness. The benefits of using SEO are vast and can do a great deal for your business. Below are some of the key benefits of SEO that we’ve seen so far.
Enhanced Knowledge of Your Business and Competition
Optimising your website can help you discover more about your customers than ever before. Keyword research often demands that you sit and think about what your customer’s are searching for. Business owners tend to assume that their clients know the lingo they use, but when you sit and think like your customer, you remove a lot of the jargon and really start to connect with your client.
SEO also helps build a better understanding of your industry, especially when it comes to you competition. Part of optimising your website for Google involves having a look at your competition’s website, see what is working for them, and replicate it. This has been proven time and time again to provide a substantial advantage, giving the SEO optimised business the lion’s share.
Increases in Traffic
Being on the first page of the search results gives you a major advantage for getting people looking and clicking on your website’s search result. Thus, ranking in these top positions can result in significantly more traffic and greater returns on investment. By optimising your website, you can be confident in the knowledge that the traffic that does reach your website will be qualified to some degree because they have actually searched for your services.
Better return on Investment than Ads
Television Ads, Billboard signs, Newspaper Classifieds, and even Google Adwords all seem like great options. You pay x amount of money and receive x amount of visitors to your website. The drawback, these methods are expensive and require you to constantly spend money in order for the ad to remain.
SEO on the other hand draws visitors to your website naturally. These visitors are already looking for your services and when they click on your link in the search result, they are more likely to convert.
Higher Brand Awareness
The top position on the first page of Google equates to being a reputable company. People are more likely to trust and visit your site if it is on the first page than businesses that are not. After all, if Google trusts you than your prospects can trust you right?
SEO can build the credibility of your business in many different ways. Link building and content writing are some of the ways you can build credibility. By producing relevant, good quality content and getting other websites to link to it, you are showing Google that you are an authority in your industry. Furthermore, by creating relevant, good quality content, your visitors will be more likely to visit more often and may in fact make a purchasing decision.
Results are Permanent
Compared to advertisements, the effects of SEO are permanent. An excellent SEO campaign will result in a lasting impact on your search result. You will need to maintain this with a little bit of work to keep you ranking, but if you are in the top spot already, chances are it will be quite difficult for it to be taken away.