Google My Business is, without a doubt, a market pioneer when it comes to empowering small businesses and enables them to connect with their customers directly.
If you think that was impressive, wait until you hear this:
- 84% of consumers turn to search engines to find out information for a local purchase and much of that information comes from a company’s GMB listing.
- Customers who find a brand through their Google My Business listing are up to 50% more likely to make a purchase.
- According to Google research data – “businesses which continuously keep updating photos on their listings tend to receive 42% more requests for directions on Google Maps. They also get 35% more clicks through to their websites
- 85% of users trust online reviews more than personal recommendations.
- 86% of people look up the location of a business on Google Maps
- 72% of consumers, who search for local businesses, end up visiting stores within five miles. (Hubspot)
- On an average, complete Google business profiles get 7x more clicks than empty listings.
And despite these advantages, 56% of local stores are yet to claim their local listing on Google.
Ensure that your business is listed on Google My Business with a consistent name, address, and phone number.
The above trend suggests that more consumers are looking for local businesses. So, if you haven’t optimised your business for Google local search, you are failing to take advantage of this significant opportunity.
We have put together all the resources you need to tap into this incredible marketing potential.
Just grab our up-to-date, well researched, comprehensive Google My Business Training Guide.
This guide will show you how to use GMB effectively. When all the features provided by GMB are used in the way they are intended, a business can gain far more visibility than just organic search results.
Use this guide to ensure you’ve completed your Google My Business listing correctly, and optimised all possible facets of the tool to get the most leverage for your business on Google and third-party platforms that use the Google Maps API to generate location information for users.