Online marketing is more effective and efficient when your marketing strategies are targeted toward the right audience. With Google Adwords and PPC marketing, you can easily segment your market and directly target and optimise your paid ad campaigns.
Google Ads as a Strategy
We give you the power to control your traffic and reach audiences at the right touch points. We optimise your PPC campaigns to bring in new leads and improve sales, giving you a higher ROI. Here is why a Google Ads campaign is good for your business.
63% of people surveyed said they click on Google Ads.
On average, 41% of clicks go to the top 3 paid ads on the search results page.
75% of people that click on ads say the search ads made it easier for the to find what they were looking for.
When people are looking for an accountant, they use Google.
Google Ads is designed to send immediate, relevant search traffic to your website. Because you are paying for that traffic, you can see a direct result of the ads on your profit margin and get a clear picture of your return on investment.
We discuss your objectives and budget to determine the best approach, maximising your return on investment.
Campaign Set Up
We select the best keywords based on our discussion and prepare your ads using industry insights.
Review and Approve
After the ads are set up, we show them to you so you can approve or request changes. You are an important part of the process.
After the ads go live, we optimise the ad copy, keyword selection, negative keywords and bids to ensure maximum ROI.
What to expect
A successful campaign will increase your profit margin, keeping the cost of advertising below your ROI. Typically this occurs over time, once the ads start reaching the right audience at the right time. This process is sped up by providing us with clearly defined objectives. Using the right type of ad is also an important step. The ad types that you should be aware of are listed below.
Text Ads are those ads that appear in Google Search. By setting up several ad groups focusing on different categories of keywords, you can increase the visibility of your business in Google and improve your chances of a sale.
Video has become a buzz word in marketing. If you want your ads to appear in YouTube, you need to record a video and set up a video ad.
Make use of the massive network of websites that is known as Google’s Display Network. By utilising this format, you can create text ads, image ads, video ads and rich media ads (interactive elements and animations) to reach your audience throughout the internet.