Wouldn’t you prefer something fresh over something stale? If we were talking food, you’d undoubtedly say yes. Well, websites are much the same. A visitor who continues to find the same old content or images will eventually move on. Thus, the best way to get more traffic to your website, is by keeping your content up to date and fresh. Here are some great ways to ensure that your visitors keep coming back to you for more.
What Audiences Want
Before we look at what keeps your visitors engaged with your website for longer, we need to do a bit of background work. We need to figure out what your audience wants from your website? At first, websites were few and far between so people accepted what they were given. Now that users are a bit more savvy, they want more and won’t settle until they get it. If you are in touch with your customer base, then you have some idea of what they want to see. In order to keep people coming back to your site, the best practice is to provide what they need. That’s the bottom line.
It will be helpful for your to create a survey, ask your social media followers or your existing clients what they are looking for from your website. Check out Google Trends and see what people are searching for in Google. Review your Analytics and determine which pages are getting viewed most often. If you don’t get any answers, these general ideas may help you narrow down something that works for you.
Update your content
Content is still king and that is what audiences crave. They want to find content that is entertaining and informative, and will stick with you if you can provide that. It is a time-consuming process, so strive for once a week. To help you out, hire a writer to create new content based in your niche market. Or better still, use every business encounter or issue as the subject of a new content piece. There is no substitute for experience and the knowledge it can impart to readers.
Already have a blog? Grab your phone and record yourself reiterating the content that is in each article. Once this is done, grab a mic and create a podcast out of the same material. It doesn’t stop there though, you can create an infographic, a slideshare and a webinar based around the same material.
Host a contest
People love to compete and win prizes. Advertise the contest on social media. This draws more people to your site and they will have a look around. This can be used as a stand alone offer, or as part of an overarching social media campaign.
Ask for feedback
Customers always want to share their opinions. In fact, many people search the web for reviews of products and services. Make sure that you are providing what your customers want by simply asking them a few questions. Make sure you follow through on their answers as well.
Check out the competition
See how they are maintaining their traffic. They may have latched on to an idea you hadn’t thought of. Gaining intelligence on what your competitor is doing can be one of the best things for your business. Once you figure out what is working for them, hijack their results and do it just a little bit better.
Add a blog
Blogs are always helpful. They allow you to interact with your audience in a more informal fashion. Exchange ideas; provide how-tos and advice; announce new product launches; host surveys; get feedback. A blog can be updated more often than your website and provide readers with something new to digest each time they return.
In today’s world, people want and expect more from websites. To stay relevant and fresh to your viewers, you might need to make some changes. Follow these steps and test some of your own ideas.