What Audiences Want
Before we look at what keeps your visitors engaged with your website for longer, we need to do a bit of background work. We need to figure out what your audience wants from your website? At first, websites were few and far between so people accepted what they were given. Now that users are a bit more savvy, they want more and won’t settle until they get it. If you are in touch with your customer base, then you have some idea of what they want to see. In order to keep people coming back to your site, the best practice is to provide what they need. That’s the bottom line.
It will be helpful for your to create a survey, ask your social media followers or your existing clients what they are looking for from your website. Check out Google Trends and see what people are searching for in Google. Review your Analytics and determine which pages are getting viewed most often. If you don’t get any answers, these general ideas may help you narrow down something that works for you.