Of all the things a business needs in order to be successful, how to get more website traffic is at the very top of the list. But not just any traffic. What you’ll need in order to achieve success is targeted traffic. That means people who are seriously interested in your services. Fortunately there are numerous ways in which to generate traffic; Some are good, some are not so good. If you handle them properly, any and all methods of gaining traffic can be beneficial.
Pay Per Click (PPC) advertising, for example, is an excellent source of attracting highly targeted visitors. The more you step up your PPC campaigns, the more traffic you’ll receive. In fact, there’s no end to the amount of traffic you can ultimately generate. Just keep picking the right keywords and funding the account and you will receive results.
On the free side of traffic generation you have search engine optimisation (SEO). It’s the most popular and widely used free method that can bring in a massive amount of visitors or a steady stream of highly qualified traffic depending on the chosen keyword. When it comes to keywords in SEO, quantity doesn’t always beat quality. That steady stream who respond to a certain ‘obscure’ or less competitive keyword might not be large in numbers, but they’ll be extremely likely to convert into leads.
Conceivably, you could get much better results from the 100-a-month trickle visitors than you would from 1000 visitors responding to some other keywords. The point is, any targeted traffic – which means any visitor who is specifically interested in what you are offering – will provide solid and positive results. Whether that equates to more subscribers signing up for your mailing list or more people purchasing your services, it still spells success.
Of course, PPC and SEO aren’t the only super stars in traffic generation. Another very effective method of gaining traffic is to write and distribute your own articles. Choose a topic, one that relates to your business, while at the same time is optimised with your targeted keyword. Then write the article around that topic with links that funnel people to the page or pages that contain information about the services your article is about. Alternately you could send them to an offer page, otherwise known as a squeeze page.
Other methods of traffic generation include:
- Posting On Discussion Boards and Commenting On Blogs
- Posting on Social Media
- Forming Alliances with Other Businesses
The list goes on, just use your imagination either to improvise on already established methods or to come up with your own creative ways of generating more traffic. Of course the best traffic methods are the ones you can set in motion once and still receive good results over an extended period of time, for weeks, months or even years to come.
If you place a post on a discussion board, for example, it will remain there indefinitely. Along with your signature file and/or reference to a specific URL address. If you write an article and submit it to directories, it will be available for as long as those directories are in existence. Along with a link back to whatever page or pages you’ve chosen to mention within the article and resource box.
Regardless of what methods you use, it’s always a good idea to implement the most powerful ones first. That would include SEO, PPC advertising, and writing and distributing your own articles, otherwise known as content marketing. Once you have those types of traffic generating methods solidly in place, start implementing the other methods. As many as you feel comfortable with.
Don’t stop at any point however, as consistency is key. Whenever you have the time to do so, keep adding traffic generation methods as well as increasing the volume of those that are already in place. That’s the best way to ensure that you’ll not only receive a substantial amount of targeted traffic, you’ll be able to consistently raise the numbers. And like all aspects of marketing and promotion, the more targeted prospects you attract, the more income you’ll ultimately bring in.