With data about your visitors so readily available through analytics tools and heatmapping, it has become easier to determine what leads a prospect to a decision on your website. By reducing the amount of options available, a visitor is more likely to make a faster decision about purchasing your products or services. Page speed plays a big role in conversion rate, with less than 3 seconds being the optimal speed.
There are different reading patterns that visitors use to read content online. By designing with an awareness of these patterns, content can be consumed more effectively and your business message will be more effectively portrayed. Use colour to evoke emotion, animation to grab the visitor’s attention and human faces to provide familiarity in your brand. Don’t waste your 8 seconds with irrelevant content, get your visitors to act now.