Should I Hire An SEO Agency?
Hiring an SEO agency can seem like a daunting task; How do you know who is good and who is not? Search engine optimisation is like any other industry, there are those who know what they’re doing, and there are the cowboys. But if you use the following 5 questions in your search you will quickly be able to sort out who is who and make your decision on who to hire.
You should try searching the phrase “SEO Toowoomba” and contacting the people that seem to keep coming up in the top results. If they can achieve these results for themselves they will know what they are doing and you will just need to ensure they are ethical.
Once you have a shortlist of contacts you can now make contact and ask the following questions to ensure they are ethical and the right choice for your business:
1. What past successes have you had?
Any good and experienced SEO consultant will be able to give a few examples of companies they have worked with. Many will be able to offer you case studies and client testimonials to back up what they claim. It is important to go through their results to ensure that they are correct and that the companies are in good positions on the search engines.
2. What will you do for me?
Search engine optimisation is an on page and off page process and should involve the optimisation of your website and link building to be effective. You should also consider if you would like the SEO consultant to make all site changes for you or whether you or your web team will be making the changes. If you are expecting them to make the changes ensure that the SEO consultant you choose can make the changes and is skilled to work with the technology your website is built on.
3. Can you guarantee results?
This is a trick question as no one can guarantee you top results or first place listings in the search engines because they do not own them. If someone tells you they guarantee first page ranking run. These people are either lying, or using ‘black hat’ tactics. ‘Black Hat’ SEO is ranking by tricking Google’s search engine robots. These methods usually get you quick results, and then Google blacklists your site and you’re done. A good SEO consultant will be able to guarantee an increase in your current online presence, which eventually may lead to you being in first place for highly competitive keywords. You can’t guarantee it though, all the SEO can do, is put in the work.
4. What reports will I receive?
This will differ from one consultant to the next. Digimark provides a quarterly SEO campaign strategy, complete with Keyword position, ranking strategy and link building strategy. A monthly report is also sent out to each client with results from Google Analytics, showing the amount of traffic that is visiting the site and where those visitors are coming from. If reports are not provided by an SEO, they are not being transparent with you and this should throw up a red flag.
5. What happens next?
Search engine optimisation is an ongoing process of testing, measuring and optimising. It is not something that can be done once and left alone so you should expect to have a quarterly campaign with your SEO consultant where they are optimising, link building and reporting on a quarterly basis. This is crucial for long term growth and success so be wary of anyone telling you they will do it once and that is all you need.
The bottom line is if you have any reservations or something doesn’t sound right with your potential SEO agency, don’t use them and keep on looking.