Hi, I’m Steve. You are you. Welcome to Digivice.
So yesterday, we were talking about metadata, more specifically, page title and the description, both of which show up in Google search.
Now, a lot of people get the structure of these wrong, so I just wanted to do a video based on how you should structure this properly. So I’ll go to the whiteboard and which will provide us an idea. Most people go in and they go, “All right, well we’ve got a specific keyword.” So we’ll do keyword and then a keyword variation, so ‘Keyword’ and say ‘Location’. And then we’ll go ‘Keywords Something Else’, right?
That’s generally what you’ll see in Google. But that’s being overdone and that is actually keyword stuffing or it’s a form of keyword stuffing. So a better way to do this, one that actually means a lot more to your audience and is more clickable is that if it’s a blog post, then you do the ‘Blog Title’, and then that little line, and then your ‘Brand Name’, and that’s much neater.
So one example would be ‘How to Calculate Taxable Income’ and then ‘ABC Accountant’, right? And then you might need to adjust that, make sure that it is within that 65 character limit. And then underneath that, it would show up in Google as that. And then you will do the description underneath that. So that’s how you do it for a blog title. And if you’re not doing both blog posts, then you really should be. I know that a lot of accountants think that it is not really something that people are interested in, but business owners and even people in general like general individuals will Google this that they have in the past. The data shows that they’re interested in looking at this and there’s another opportunity in there as well to create a content-based around calculations. So you can build a calculator that does this. It’s a little bit more complex but it gives you a digital asset that you can offer to your clients in your marketing.
Now, let’s talk about Service Pages, your Homepage, etc. How do you structure the page title for that?
So if you want a nice clean way, is to do the ‘Keyword 1’- so your primary keyword, and then your secondary ‘Keyword’ divided by a little dash (-). So there is a division there, but it’s not this line business which is the old way of doing it. But then we’ve got ‘Keyword 2’ and then your ‘Brand’. So let’s say that you want to improve your ranking for Accountant Brisbane, so you would go ‘Accountant Brisbane’ as the primary, and their ‘Accounting Firm’, and then you would go ‘ABC Accountant’.
And that’s how you would structure it so that it means a lot more. People know where you are, Google knows where you are, and it doesn’t look like crap. So that’s really the way that you should be structuring your titles. If at all possible, do include the branding at the end because that is something that Google is looking for as well. They want to see brands, they don’t just want to see people just generically creating web pages that they want to rank, which I’m pretty sure that I did a video on earlier last week. I did actually about what not to do with your SEO. If you haven’t seen that, go back and have a look.
And that is today’s video. So this is how you should structure your pages. Thanks.