Digivice DIY SEO #2 – Optimising Meta Data

Hi, I’m Steve. You are you. Welcome to Digivice.

Today we are going to be talking about Metadata. So what is Metadata?

Well, if you go to Google and search for anything, you’ll see metadata. So what that is, is the general structure of the title of the listing, the URL, and then the description underneath that, that is metadata. And you can change that on your website for each of your pages. You just need, assuming that you’re using WordPress, a plugin called Yoast, now that’s Y-O-A-S-T. If you don’t have it, then go to plugins, go add new, and then just search for it in the search bar. If you do have it, great.

Go over to any page once you’ve installed that. And down the bottom, there will be the Yoast bar. So in there, they will have the page title, the slug, the meta description, and the keyword as well. Now, the slug is basically if you want to change that URL, that’s one of the ways that you can do that. I recommend you just stay away from that, it can cause problems. The keyword also, I usually fill it out because it helps me to figure out at a phase level what I need to continue doing. There is more in-depth stuff that you do need to do from an SEO perspective, but it’ll at least allows you to look at it on the fly, so I do add that in there. Google doesn’t look at it, so you’re not going to get any SEO benefit add of that, but it does help having it in there. On top of that is the page title and meta description. So the page title is that thing again that shows up in Google search as the title that you click on whenever you find a listing that you like. Underneath that is the meta description which as you can probably guess is the description underneath that clickable title within the Google search results. So you can change both of those.

One of the rules with that and Yoast will remind you of this, is that it needs to be within 65 characters. So as you get close to that 65 mark, then Yoast will turn from yellow to red. And then the meta description should be 155 characters. So as you get closer to that, it will turn from yellow to red as well. That’s how you update those.

I’ve actually had surprising success by doing that, where just by doing that for one of my clients, while we’re off doing something else for that campaign that was more strategy-based, they actually started ranking in the first page within a couple of weeks just by changing that metadata. It was strange, I’d never seen that before, it’s great. So it does have bearing, it does actually show you that it will have an impact on your search ranking. So go in and do it, make it something that you will use as you’re going to like. Don’t just throw in a whole heap of keywords. Make it something that people are going to read and go, “I need to look at that website, that’s going to provide me with value”.

That’s the video for today. Thanks. Have a good one.

Digivice DIY SEO #2 | Digivice

Steve Jaenke

Steve Jaenke is the founder & CEO of Digimark Australia. He specialises in SEO and data analytics, bringing in a background in sales and social psychology.

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