Growing a Small Accounting Firm

Increased Traffic by 500%

Leads Increased by 335%

62% Engagement Rate

Key Challenges

Low Quality SEO Practices

Our client had been using an SEO service prior to engaging our team. The SEO service utilised paid links and other black hat strategies to improve ranking.

Lost Ranking

Our client was losing their position in Google. They had been working with an SEO Specialist prior to working with us, but the Specialist disappeared.

Minimal Traffic

Low quality SEO practices led to a reduction in ranking, which resulted in a loss of traffic.

Our Strategy

We performed an in-depth analysis of the website, and their digital universe to identify the roadblocks holding them back, and the opportunities that would help them grow. This allowed us to prioritise activities that would result in faster, more efficient results being achieved, that were also sustainable over the long term. As part of our strategy, we performed the follow analysis:

 

  • Our user experience diagnostic revealed some technical issues, however, these would not significantly impact our client’s results.
  • Our user interface diagnostic found a significant number of issues, and these would impact the client’s results.
  • Our content diagnostic found a lack of quality content, with no new content being published.
  • Our influence diagnostic identified a severe lack of external acknowledgment. There were paid links and private blog networks being utilised.

Our Implementation Plan

We felt that, the primary source of lost ranking was two-tiered, the issues with the user interface, and the paid links and private blog network.

 

  • First, we disavowed the links that seemed to be causing problems for the site, and developed a digital PR strategy that involved guest posts and infographic outreach.
  • Next, we started improving the user interface. We improved page titles and descriptions, added relevant imagery and used accessibility guidelines to improve alt tags. We also optimised their images to improve page load times.
  • Next, we developed a content strategy based on a mix of customer and keyword research. This helped us to identify keywords with high search volume, but also tie those keywords to search intent.
  • Once the above was in motion, we went in and fixed the technical issues we identified earlier, and developed a new information architecture strategy for their content and pages.

Results

We started working with our clients in August 2018. By January 2019 they had started to experience a slight increase in traffic, which turned into a significant increase in traffic by March 2019. 

 

  • Traffic increased from 157 monthly visits to 788 monthly visits, amounting to a growth of 500%
  • A 38% bounce rate and a dwell time average of 2 minutes and 30 seconds, suggesting highly relevant traffic.
  • Leads increased from 21 leads per month to 70 leads per month.
Increased Traffic by 300%.

Organic Traffic Report from Google Analytics

“Steven and his team have been looking after the SEO of our firm for a number of months now and we could not be happier with the service provided by Digimark. We are ranking #1 for our major searches and plan to continue to develop our digital marketing plan with Steven for years to come.”

Kris

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