A 200% Increase in Traffic within 3 Months

About Our Client

Our client recently had their website rebuilt. They hadn’t done any SEO work to the website in the past, but had been doing a lot of work on Social Media. Our client wanted to show up in Google when their clients were searching. With respect to our client, we have anonymised their business.

Objective

The client had a very specific goal in mind. They wanted to rank for three very specific keywords within their city.

 

The goals of our client were to:

Improve traffic and maintain

Rank in the top position for their city

Get more sales from their website

Challenges

Upon analysing our client’s existing website, we found the following problems:

  • The website was built like a glass house. When we fixed something, another part of the website broke.
  • Parts of the website were poorly formatted, leaving large areas of unnecessary white space.
  • Yoast SEO was installed, but it wasn’t being utilised correctly.
  • The page loaded slowly

The Strategy

Technical SEO

The first step was to fix the technical issues present on the website. While these issues didn’t have a direct impact on the user’s experience, they did indirectly affect the user. Missing pages, poorly redirected pages, and poor URL structure were the primary causes. These needed to be fixed urgently.

 

Page Speed Optimisation

The website was slow and clunky. This was primarily due to images not being scaled properly and having large file sizes. We also implemented a caching policy and removed unnecessary components from the CSS and Javascript files.

 

Keyword Mapping

We developed a keyword strategy that focused on ranking a low competition, high traffic keywords first, and building from that solid base. 

 

On-Page Optimisation

We improved the page titles, descriptions, headings and some of the content to better reflect the focus keywords while maintaining brand consistency.

 

Content Audit

We reviewed the content on the website and identified items to be removed, improved, and left as is. We also helped to realign the content with target pages, giving the content more meaning.

 

Results

  • A 200% increase in traffic within 3 months of the start of the campaign.
  • Currently ranked #1 for 36 keywords, allowing them to dominate their space in Google.
Case Study - Increased by 200%

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