A 200% Increase in Traffic within 3 Months
About Our Client
Our client recently had their website rebuilt. They hadn’t done any SEO work to the website in the past, but had been doing a lot of work on Social Media. Our client wanted to show up in Google when their clients were searching. With respect to our client, we have anonymised their business.
The client had a very specific goal in mind. They wanted to rank for three very specific keywords within their city.
The goals of our client were to:
- Increase traffic.
- Rank in the top position for their chosen keyword in their city.
Upon analysing our client’s existing website, we found the following problems:
- The website was built like a glasshouse. When we fixed something, another part of the website broke.
- Parts of the website were poorly formatted, leaving large areas of unnecessary white space.
- Yoast SEO was installed, but it wasn’t being utilised correctly.
- The page loaded slowly.
The first step was to fix the technical issues present on the website. While these issues didn’t have a direct impact on the user’s experience, they did indirectly affect the user. Missing pages, poorly redirected pages, and poor URL structure were the primary causes. These needed to be fixed urgently.
Page Speed Optimisation
We developed a keyword strategy that focused on ranking low competition, high traffic keywords first, and building from that solid base.
We improved the page titles, descriptions, headings, and some of the content to better reflect the focus keywords while maintaining brand consistency.
We reviewed the content on the website and identified items to be removed, improved, and left as is. We also helped to realign the content with target pages, giving the content more meaning.
- A 200% increase in traffic within 3 months of the start of the campaign.
- Currently ranked #1 for their primary keyword.
“We had Steve and the Digimark team carry out an SEO project for our website recently. The attention to detail and quality of the information provided by Steve was simply outstanding. They implemented many improvements to the website which have created a 200% increase in traffic to our site – pretty impressive! I particularly loved that Steve kept us informed at every step of the process and I never had to wonder what was happening. We were always kept in the loop. I highly recommend Steve and the Digimark team for SEO projects!”
Leanne Phillips, Director