The best ways to do this to use segmentation. Segmentation is a strategy to group your subscribers by common elements. If you’re a fashion retailer, grouping by age, gender, and family status are some ways you can send your audience to information on your website that are relevant to them.
In today’s commercial environment, consumers expect the emails they receive to be tailored to their interests.
Segmentation allows you to be deliberate about the relevance of your content, and relevance is one of the pillars of SEO.
The more relevant the information you have on your website, the longer a visitor will spend on your site and the more likely they are to eventually convert.
The more effective you become at driving your subscribers to content that matches their interests, the better your search visibility can become over time.