#4 Clean look – Have you ever landed on a web page that was so cluttered you didn’t know which way to turn? These pages are often littered with advertisements. It seems the only goal is to get you to click on something so they can earn a dollar in Adsense revenue. Make sure your website doesn’t give off this vibe, even if your primary source of income comes from ads. There are better ways to earn the trust of your prospects and thus earn a click.
#5 Quality information – One of the best ways to earn a reputation for credibility is to consistently provide quality content. Share information that matters to your prospects and visitors. Show them why they can trust you. Be a source of information.
#6 Quality companies – Represent or endorse companies that make you proud. Whether it’s an affiliate relationship, a partnership or you are simply trying to provide a benefit, make sure you’re sending customers and prospects to websites and companies that you respect.
#7 Organisations and affiliations – Join organisations that have earned credibility and respect. For example, become a member of the Chamber of Commerce. Join DMA if you’re a marketer. When visitors see logos and know you’re a member of a reputable organisation, you earn credibility.