Small business is tough! Often you’re wearing multiple hats, 3 of which you’re actually qualified for.
When you first started out, you thought customers would be knocking down your door to get a piece of what you’re providing. The months rolled by, but no one knocked.
No calls, no emails, just silence. Thankfully you keep the bills paid through a steady source of referrals from your existing customer base and your friend/family. Lately though, this tap has started running dry.
It’s the 11th hour and you have to try something, so you give digital marketing a crack.
The first thing you do is jump onto Facebook Ads. You heard that it was quite lucrative and you’re a shrewd business person, you can figure it all out.
You create an amazing audience, all the businesses in your local city are targeted and for just $10 a day, you can run an ad that tells them all about your amazing service. The month passes, you have no new customers and are short $300.
You decide that Facebook Ads don’t work for your industry, but content marketing is a big thing at the moment, so you try your hand at that. After all, ‘content is king’ and it’s great for SEO.
You write three amazing pieces of content, each a whopping 800 words each. You proudly share them on your personal Facebook page and on your business page. Your mum likes and shares each post, but still, you get no calls.
You’re about to give up when you see an ad on Facebook about a guide that will show you exactly how to get 10 new customers into your business in the next 30 days.
At first you’re skeptical, but you decide to download the eBook. After all, you just have to hand over your email address. The book turns out to be a brief overview of all the different ways you can get traffic to your website.
You get a few ideas, but nothing groundbreaking.
You decide digital marketing doesn’t work.
Does this sound familiar?
The fact is, this was never going to work for you. It’s not because digital marketing doesn’t work, it does work and has for our clients. The problem isn’t with the tool, it’s with how they are being used.
You can pick up a hammer and swing it around, but unless you know that you need to hit a nail and you know where you want the nail to be hammered into, you’ll just be swinging a hammer around with no purpose and no direction.
It’s not about whether Facebook marketing is right for you, or if SEO is better than Google Adwords. These aren’t marketing strategies, these are tools that you use to implement a marketing strategy.
Are you ready to stop missing out on customers because of bad marketing strategy?
At Digimark, we’ve helped small businesses through to publicly listed multimillion dollar companies achieve better results from their digital marketing efforts. Here’s what they said about us:
“I met for a consult with Steve, and he was very patient as we tried to talk with my 10 month old squirming around! He gave me some great insight to what processes to put in place for my start up business and some great ideas for my current ‘bread & butter’ business. I highly recommend Steve, not only for SEO but also for business direction and strategy, and recommendations on key people that may help in other areas of my businesses. Very valuable. Thanks Steve.” – Jemay Nelder
“Love Steve Jaenke’s work. His knowledge around digital marketing (Google Adwords, Google Analytics, SEO etc) is comprehensive and you always feel like you’re in good hands when working with Steve. I really appreciate his approachable nature and patient teaching style.” – Veronica McDermott
“Steve helped us create our brand from scratch and continues to help to adjust our website and marketing plan without hesitation.” – Dan Scott
What good marketing strategy looks like.
Good marketing strategy is about creating processes that are backed by data to provide high quality leads to your sales team. Anything short of this is just talk.
For each step of the sales funnel, you need to create content that draws the prospect further in. You should be looking to build a long-lasting relationship and you do this by building trust.
“Steve is very approachable and patient. He listened to my ideas and created a beautiful website which was in accordance with my requests. I am very happy with the results” – Anne O’Sullivan
“Fantastic professional service at a affordable rate , Steve has certainly made a huge difference to our business with his not only great advice but modern user friendly web options . As owner of a small business in a competitive market time is everything .Steve and his team deliver on time every time . For a dedicated local company I can’t rate these guys enough” – Corey Spencer
Dominate Google By Combining SEO and Ads
The higher your website appears in the Google Search results, the more likely your prospective customers will visit your website. These search results can actually be adjusted by tweaking your website. This not only makes it easier for Google’s robots to index, but also makes it a better experience for the visitors.
Using both a short term strategy with Google Ads, and a long term strategy with Search Engine Optimisation (SEO), we can help you dominate the Google Search results and put your competition out of business. The key here is developing a solid campaign that starts delivering results within 30 days.
“Thanks Steve! I don’t understand any of this website and SEO stuff. But I have seen results! so what ever your doing for my business please keep doing it! and thanks for trying to explain it all in a way I can try and understand it!” – Cassandra Barrie
“Steven and his team have been looking after the SEO of our firm for a number of months now and we could not be happier with the service provided by Digimark. We are ranking #1 for our major searches and plan to continue to develop our digital marketing plan with Steven for years to come.” – Kristopher Dieckmann
Digimark – An Award Winning Firm
Own A Lead Generation Machine That Just Works
“Thank you for a great job designing and building my new website. In the short time it has been redesigned I have noticed an increase in my inquiries which has given me more business. I will be in touch for you to design another website for my other business soon.” Tropic Blinds
“Steve is A-MAZ-ING! He creates what we need efficiently and personalises everything to our business. He is always accessible and has great ideas when non tech people (us) are having issues and throwing a billion tasks at him! 100% recommend Digimark for website creation and proud to have Steve continue to manage our website.” – Samira & Beth
Keep Track Of Your Progress With Data Analytics
A marketing strategy is only a strategy if you measure the progress of the campaign. If you aren’t measuring, you’re relying on luck and your ability to react to increases or decreases in demand.
Instead of reacting, you can become proactive with your marketing efforts, measuring the success of each campaign and predicting with a level of confidence your business growth for the next quarter.